# Scent-Releasing Safety Bracelets The 'Invi' Bracelet Releases Skunk Smell to Ward Off Attackers By Madison Mackay | Published 2018-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/invi-bracelet References: [cnet](https://www.cnet.com/news/invi-bracelet-releases-a-nasty-smell-to-ward-off-attackers/) & [invi.world](https://invi.world/shop/invi-bracelet/) A Danish company released the newest technology in safety, the 'Invi' Bracelet. The subtle-looking bracelet features a minimalist band, and provides a very simple way to help people ward off potential attackers. The band is made from leather with a metal vial attached to the top, with an easy two-step safety feature to help it from accidentally going off. To activate the bracelet, the safety button is pressed, and the [leather band](https://www.trendhunter.com/trends/jelly-bands) can be pulled off ultimately releasing the smell. The Invi Bracelet was inspired by the 'Skunk,' a [non-violent way to ward off](https://www.trendhunter.com/trends/chiikawa-insect-repellent) trouble. With a mixture of vial smells strong enough to be unbearable, the bracelet is made specifically to instigate a repulsive feeling in the attacker. These [safety bracelets](https://www.trendhunter.com/trends/watchlock-clasp) are now available for purchase online, and aim to make wearers safe with a unique and unexpected design. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Safety Wearables:** Disruptive innovation opportunity: Develop scent-releasing wearables to provide an additional layer of protection for individuals - **Self-defense Technologies:** Disruptive innovation opportunity: Create innovative self-defense gadgets that utilize non-violent methods to deter attackers - **Personal Safety Gadgets:** Disruptive innovation opportunity: Design compact and discreet safety devices that can be easily carried and deployed in dangerous situations ### Sectors Adopting This - **Personal Security Products:** Disruptive innovation opportunity: Transform the personal security industry by offering unique and unconventional products like scent-releasing safety bracelets - **Fashion Accessories:** Disruptive innovation opportunity: Merge fashion and safety by developing stylish wearables that incorporate self-defense features - **E-commerce:** Disruptive innovation opportunity: Tap into the growing e-commerce market by providing a platform for the online purchase of personal safety gadgets ## Related on Trend Hunter - [Perfumable Jewelry Collections](https://www.trendhunter.com/trends/perfumable-jewelry.md) - [Luxurious Safety Bracelets](https://www.trendhunter.com/trends/luxurious-safety-bracelet.md) - [Insect Repellant Perfumes](https://www.trendhunter.com/trends/the-buzz.md) - [Smell-Oriented Virtual Masks](https://www.trendhunter.com/trends/city-university-of-hong-kong.md) - [Scent-Encapsulated Phone Cases](https://www.trendhunter.com/trends/aroma-scent-phone-case.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md) - [Portable Safety Devices](https://www.trendhunter.com/trends/armorsiren-portable-security-system.md) - [Mosquito-Repelling Miniature Diffusers](https://www.trendhunter.com/trends/vesperguard.md) - [Perfume-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/perfumeinspired-hand-sanitizers.md)