# Activism-Fostering Investment Platforms This App Helps Foster Collective Shareholder Campaigns By Rahul Kalvapalle | Published 2021-12-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/investment-platforms References: [markets.businessinsider](https://markets.businessinsider.com/news/stocks/iconik-trading-app-launch-retail-investors-collective-voice-activist-campaigns-2021-12) & [iconikapp](https://www.iconikapp.com/)  San Francisco-based innovator Alex Thaler has started a unique investment platform that is designed to empower retail investors to band together and grow their influence in order to allow them to leverage activism to boost their influence and the performance of their assets. The 'Iconik' app uses a commission-free platform to help investors turn into activists by pooling together their shares to ensure that companies listen to them. While this is traditionally an approach that is only associated with hedge funds and highly influential and politically connected investors, 'Iconik' is looking to make it available to regular folks in order to help them influence shareholder campaigns. By bringing collective action to the masses, this investment platform aims to go beyond profiteering to help investors use their voice for meaningful campaigns. Image Credit: Iconik ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 5% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Activism-fostering Investment Platforms:** The trend of democratizing activism by pooling together shares and amplifying retail investors' voices by promoting an investment platform. - **Commission-free Investment Platforms:** The trend of platform providers eliminating brokerage fees to make investments accessible and affordable to retail investors. - **Socially Responsible Investing:** The trend of investors looking beyond profits and aligning their investments with their ethical, social, and environmental values. ### Sectors Adopting This - **Fintech:** The industry providing new avenues for retail investors to easily and inexpensively access and invest in the stock market. - **Crowdfunding:** The industry fostering collective action through small donations from individuals to finance companies or projects aligned with their values. - **Sustainability:** The industry that offers investment opportunities focused on a company's environmental, social, and governance factors or those promoting renewable energy and sustainable practices. ## Related on Trend Hunter - [Community-Centric Investment Apps](https://www.trendhunter.com/trends/communitycentric-investment-app.md) - [Responsible Investment Platforms](https://www.trendhunter.com/trends/responsible-investment-platform.md) - [Influencer-Involved Investing Apps](https://www.trendhunter.com/trends/influencerinvolved-investing-app.md) - [Passive Investment Platforms](https://www.trendhunter.com/trends/passive-investment-platform.md) - [Millennial-Minded Investment Apps](https://www.trendhunter.com/trends/millennialminded-investment-app.md) - [Retail Investment Reward Apps](https://www.trendhunter.com/trends/retail-reward-app.md) - [Economically Focused Vegan Platforms](https://www.trendhunter.com/trends/vegan-platform.md) - [Investment Automation Platforms](https://www.trendhunter.com/trends/investment-automation-platform.md) - [Parental Investing Platforms](https://www.trendhunter.com/trends/investing-platform.md)