# Asset-Pooling Investment Platforms The 'Huddl' Investment Marketplace Lets Users Invest Together By Michael Hemsworth | Published 2019-04-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/investment-marketplace References: [betalist](https://betalist.com/startups/huddl?utm_campaign=startup-65153&utm_medium=atom&utm_source=newsfeed) & [ihuddl](https://ihuddl.com/?ref=betalist) The 'Huddl' investment marketplace is a [collaborative approach to investing](https://www.trendhunter.com/trends/peertopeer-investment-marketplace) that will provide consumers with a different way to invest their money. The platform works by letting investors pool their money together, which could open up a whole new swath of investment opportunities that have previously only been available to the wealthy. Founded by former [MasterCard](https://www.trendhunter.com/trends/live-AI-assisted-purchase) and [Blackrock](https://www.trendhunter.com/trends/monzo-1) executives, the platform takes a different approach to finances that is perfect for friends and family to utilize in a collaborative manner. The 'Huddl' investment marketplace will allow users to get started with just $5 and speaks to the rise in consumers who are looking for alternative ways to invest their money that is more hands-on instead of bank-focused. The platform could also save investors up to 60% on fees for increased cost savings. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Collaborative Investing:** Investment platforms that allow users to pool their money together offer a collaborative approach to investing. - **Alternative Investment Options:** Consumers are increasingly seeking alternative ways to invest their money, driving the popularity of platforms like 'Huddl'. - **Cost-saving Investments:** Investment platforms like 'Huddl' can help users save up to 60% on fees, making it an attractive option for cost-conscious investors. ### Who This Affects Most - **Financial Technology (fintech):** Fintech companies specializing in investment platforms are at the forefront of collaborative investing trends. - **Personal Finance:** The rise of alternative investment options is impacting the personal finance industry as consumers seek more hands-on approaches. - **Wealth Management:** The 'Huddl' investment marketplace offers disruptive innovation by bringing wealth management opportunities to a wider audience. ## Related on Trend Hunter - [Activism-Fostering Investment Platforms](https://www.trendhunter.com/trends/investment-platforms.md) - [Socially Connected Investment Platforms](https://www.trendhunter.com/trends/utradea-investment-platform.md) - [Community-Centric Investment Apps](https://www.trendhunter.com/trends/communitycentric-investment-app.md) - [Loss-Protected Investment Platforms](https://www.trendhunter.com/trends/odo-platform.md) - [Investment Comparison Platforms](https://www.trendhunter.com/trends/upside-invest.md) - [Couple Investment Platforms](https://www.trendhunter.com/trends/couple-investment.md) - [Investment Automation Platforms](https://www.trendhunter.com/trends/investment-automation-platform.md) - [Passive Investment Platforms](https://www.trendhunter.com/trends/passive-investment-platform.md) - [Millennial-Minded Investment Apps](https://www.trendhunter.com/trends/millennialminded-investment-app.md)