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# Hip Investing Campaigns
Stash's Campaign Encourages Millennials to "Invest in a Fabulous Future"

By Laura McQuarrie | Published 2018-07-23 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/investing-campaign
References: [adweek](https://www.adweek.com/creativity/instagrams-hippest-grandma-lives-large-in-a-new-campaign-for-a-savings-app/) & [instagram](https://www.instagram.com/p/BlYk0pbgq2X/?taken-by=stash_app)

For its newest investing campaign, Stash tapped 90-year-old [Instagram](https://www.trendhunter.com/trends/banksgiving) influencer Baddie Winkle to share how consumers can not only "invest in a fabulous future" but live their best life every day.

For its newest promotion, the mobile investing app is showing how easy, accessible and fun investing can be by offering $10 for consumers to invest in their Stash Retire account.

According to Stash, two-thirds of Millennials aren’t saving for the future as they have a difficult time making financial plans for a point so far ahead in the future. This new campaign puts an emphasis on both of-the-moment enjoyment and [long-term financial planning](https://www.trendhunter.com/trends/fortune-island) to "Retire Like a Baddie." As part of the campaign, consumers have the chance to visit Stash's site and discover their "future self."

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 20% | Activity: 72% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Accessible Investing:** The Stash campaign highlights the ease and accessibility of investing, appealing to young adults who may be hesitant to start saving for the future.
- **Influencer Marketing:** By partnering with 90-year-old Instagram influencer Baddie Winkle, Stash showcases the power of influencer marketing to reach and engage with Millennials.
- **Financial Planning for Millennials:** The campaign recognizes the challenge Millennials face in making financial plans for the distant future, and seeks to motivate them by emphasizing the importance of long-term financial planning.

### Sectors Adopting This

- **Fintech:** The Stash campaign demonstrates innovative approaches within the financial technology industry, by providing a user-friendly and engaging investing platform.
- **Marketing and Advertising:** The success of Stash's influencer marketing campaign highlights the potential for creative and impactful marketing strategies that resonate with target audiences.
- **Personal Finance:** The campaign addresses the specific needs of Millennials in terms of personal finance, encouraging them to take control of their financial future.

## Related on Trend Hunter

- [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md)
- [Skincare Investment Campaigns](https://www.trendhunter.com/trends/skinvestment.md)
- [Retirement-Focused Investment Apps](https://www.trendhunter.com/trends/retirement-saving-app.md)
- [Teen-Targeting Investing Apps](https://www.trendhunter.com/trends/teentargeting-investing-app.md)
- [Cinematic Finance Campaigns](https://www.trendhunter.com/trends/your-money-your-move.md)
- [Teen-Targeted Investment Apps](https://www.trendhunter.com/trends/bloom-app.md)
- [Youth-Targeted Finance Campaigns](https://www.trendhunter.com/trends/little-learners-big-earners.md)
- [Influencer-Involved Investing Apps](https://www.trendhunter.com/trends/influencerinvolved-investing-app.md)
- [Retirement Savings Accounts](https://www.trendhunter.com/trends/retirement-savings-account.md)