# Pop-Up Investment Eateries Investec's Click and Investaurant Helps Diners Gauge Their Risk Levels By Laura McQuarrie | Published 2017-07-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/investec References: [eventmagazine](http://www.eventmagazine.co.uk/event-tv-investec-opens-click-investaurant-london/brands/article/1439059) & [clickandinvest](https://www.clickandinvest.com/blog-post/investec-launches-click-investaurant-to-give-the-uk-public-a-real-taste-of-their-own-attitude-to-risk/) To mark the launch of its new online investment service, Click & Invest, Investec launched a [pop-up](https://www.trendhunter.com/trends/pie-society) 'Click and Investaurant' to help diners understand the level of risk they would be comfortable in taking. At the Click and Investaurant, risk-takers have the chance to [order menu items](https://www.trendhunter.com/trends/dishfinder) like crocodile and crispy crickets, squid ink cod, rabbit and wild nettles, or burgers for those with a low risk tolerance. As Jane Warren, CEO of Click & Invest, says: "with Click & Investaurant we have been able to create an innovative concept for people to explore their appetite for risk while tasting some delicious dishes." Following a meal, attendees have the chance to try out the [online platform via tablets](https://www.trendhunter.com/trends/foodie-call) and use a slider to determine "how much you'd like to invest." ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Pop-up Investment Eateries:** Pop up eateries that help stock trading amateurs to explore their appetite for risk while tasting some delicious dishes. - **Experience-based Investing:** Some investors are looking to experience-based services, providing an opportunity for brands to explore the integration of investment services with experiential elements. - **Investment Gamification:** Gamified investment experiences that combine fun activities and educational elements provide a disruptive opportunity for brands to reach young investors. ### Industries Being Reshaped - **Food and Hospitality Industry:** The Food and Hospitality industry can offer investment options for customers as well as creating experience-based investment possibilities. - **Fintech Industry:** The FinTech industry can develop gamified investment experiences to make investing entertaining and user-friendly, especially for younger investors. - **Marketing Industry:** The marketing industry can create interactive campaigns including experience-based investing to reach audiences in a novel approach. ## Related on Trend Hunter - [Fine Dining QSR Pop-Ups](https://www.trendhunter.com/trends/kfc-degustation.md) - [Hot Wing Challenges](https://www.trendhunter.com/trends/hot-wing-roo-lette.md) - [Late-Night Chicken Shop Pop-Ups](https://www.trendhunter.com/trends/chicken-shop.md) - [Gourmet Lunch Pop-Ups](https://www.trendhunter.com/trends/uber-eats-sandwich-studio.md) - [Expensable Pub Lunches](https://www.trendhunter.com/trends/pub-lunch.md) - [NFT Restaurant Concepts](https://www.trendhunter.com/trends/nft-restaurant.md) - [Interactive Gamified Restaurant Apps](https://www.trendhunter.com/trends/baoverse-app.md) - [Stock Market-Themed Bars](https://www.trendhunter.com/trends/the-sauga-bar-xchange.md) - [Playful Restaurant Pop-Ups](https://www.trendhunter.com/trends/restaurant-of-imagination.md)