# Unplanned Investment Adverts This Hilarious Invesco Commercial Will Definitely Make You Think By KimLeo | Published 2011-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/invesco-leo-burnett-chicago References: [invesco](http://www.invesco.com/intentional) & [leoburnett](http://www.leoburnett.com) Whether you realize it or not, sometimes you make accidental investments, but with this Invesco ad, you may be able to see these potential accidents a lot clearer than before. This featured Invesco campaign was created with the best of intentions in mind, reminding you that there are ways of [intentional investment](https://www.trendhunter.com/trends/asset-manager-quest) that would work in your favor. The campaign dramatizes [accidental investing](https://www.trendhunter.com/trends/global-marketing-initiative) and encourages viewers to "Explore Intentional Investing with Invesco." The first of its kind in the [finance market](https://www.trendhunter.com/trends/banksgiving), the new ad campaign for Invesco hits people over the head with common sense and makes you think..."What did I really invest my money in?" ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 39% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Intentional-investing:** The Invesco ad campaign promoting intentional investing creates opportunities for financial firms to re-think traditional finance advertisements. - **Awareness-driven Campaigns:** The Invesco ad campaign creates opportunities for companies to capitalize on awareness-driven campaigns that highlight informed investment strategies. - **Pseudo-celebrity Endorsements:** The use of comedic pseudo-celebrity endorsements in the Invesco ad campaign creates opportunities for other brands to utilize personalities that are familiar and humorous in order to promote their products. ### Industries Being Reshaped - **Finance:** The Invesco ad campaign highlights investment practices and creates disruptive innovation opportunities for fintech companies seeking to provide unique investment advice and strategies. - **Marketing:** The Invesco ad campaign creates disruptive innovation opportunities for marketing companies to take risks like utilizing humor and satire to promote financial products and services. - **Comedy:** The Invesco ad campaign creates opportunities for companies in the entertainment and comedy industry to create ad campaigns that are funny and attention-grabbing. ## Related on Trend Hunter - [Heartwarming Bank Campaigns](https://www.trendhunter.com/trends/next-thing-you-know.md) - [Cinematic Finance Campaigns](https://www.trendhunter.com/trends/your-money-your-move.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Heartfelt Bank Ads](https://www.trendhunter.com/trends/synchrony-bank.md) - [Skincare Investment Campaigns](https://www.trendhunter.com/trends/skinvestment.md) - [Fake ATM Pop-Ups](https://www.trendhunter.com/trends/fake-atm.md) - [Tax-Season Online Campaigns](https://www.trendhunter.com/trends/online-campaign.md) - [Satirical Metaverse Commercials](https://www.trendhunter.com/trends/first-choice-metaverrrrrr.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)