# Inverted Champagne Set Viktor & Rolf Design + Piper Heidsieck By jelalyn | Published 2007-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/inverted-champagne-set-viktor-rolf-designs-piper-heidseick-rose-sauvage-ups References: [wallpaper](http://www.wallpaper.com/food_drink/viktor--rolf-for-piper-heidsieck/1861) & [harveynichols](http://www.harveynichols.com/output/Page161.asp) French champagne house [Piper Heidsieck](https://www.trendhunter.com/trends/piperheidsieck-ros-sauvage) collaborated with the Dutch fashion duo Viktor & Rolf to design a [limited edition Rose Sauvage champagne set](https://www.trendhunter.com/trends/rose-imperial). Famous for their out-of-the-box designs, Viktor & Rolf redefined classic champagne drinking by turning the champagne bottle, glass and ice bucket upside down! What appears to be a champagne set left to dry from washing is actually the outcome of Viktor & Rolf's challenge on how to make something new out of something eternal. The inverted designs resulted into making the champagne glass appear more like a martini glass and the cooler appearing more like an antique casket. The Piper Heidsieck-Viktor & Rolf set will exclusively be sold in [Harvey Nichols Wine](https://www.trendhunter.com/trends/secret-sandwich-shop) shops this November. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 52% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Inverted Design:** The inverted designs in the champagne set showcase the potential for disruptive innovation in product design and packaging. - **Collaborative Limited Editions:** Collaborations between fashion and beverage brands create opportunities for disruptive innovation in the luxury goods market. - **Reimagining Classic Products:** Reinterpreting traditional products like champagne sets opens up possibilities for disruptive innovation in the food and beverage industry. ### Where This Applies - **Fashion:** The collaboration between Viktor & Rolf and Piper Heidsieck highlights the disruptive innovation potential in the fashion industry. - **Beverage:** The inverted champagne set demonstrates the disruptive innovation opportunities in the beverage industry, particularly in packaging and design. - **Luxury Goods:** The exclusive limited edition collaboration between Piper Heidsieck and Viktor & Rolf showcases the disruptive innovation possibilities in the luxury goods industry. ## Related on Trend Hunter - [Vintage Fire Extinguisher Champagnes](https://www.trendhunter.com/trends/code-rouge-edition.md) - [Vegan-Friendly Champagne Accessories](https://www.trendhunter.com/trends/stella-mccartney-x-veuve-clicquot-collection.md) - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md) - [Art-Covered Sparkling Wines](https://www.trendhunter.com/trends/desiderio-n1-limited-edition-art-bottles.md) - [Artfully Downsized Martini Glasses](https://www.trendhunter.com/trends/ernestine-mini-martini.md) - [Easy-To-Drink Champagnes](https://www.trendhunter.com/trends/veuve-clicquot-unveils.md) - [Artful Champagne Collabs](https://www.trendhunter.com/trends/dom-prignon-x-takashi-murakami.md) - [Theatircally Filmic Champagne Campaigns](https://www.trendhunter.com/trends/twist-the-script-campaign.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md)