# Winter Viking Editorials The Invert Menswear Ad Campaign Showcases Fiercely Frozen Styles By Jana Pijak | Published 2013-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/invert-menswear References: [thefashionisto](http://thefashionisto.com/bruno-fernandes-gears-up-for-winter-with-the-invert-menswear-campaign/) & [invertstore.bigcartel](http://invertstore.bigcartel.com/category/menswear) Posing amidst an icy backdrop, TEN Model Management face Bruno Fernandes stars in the latest ad campaign for Invert Menswear. Bruno is captured by photographer Marcos Lopes's lens and is outfitted by wardrobe stylist Thidy Alvis who dresses him in a slew of the brand's winter ready staples. From [fur-trimmed parkas](https://www.trendhunter.com/trends/fall-and-winter-line) and layered knits to graphic statement tees and durable denim pieces, this ruggedly casual menswear collection exudes masculinity and an air of easy elegance. This effortlessly cool ad campaign keeps warm during the cold of winter months thanks to these protective, fashion forward and cozy garments from label Invert Menswear. Channeling a modern Viking, the campaign's star, Bruno Fernandes proves that a [manly and bearded grooming look](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) is coming back into style. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 95% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Fur-trimmed Parkas:** The popularity of fur-trimmed parkas in winter menswear creates an opportunity for brands to innovate with eco-friendly and cruelty-free alternatives. - **Graphic Statement Tees:** The rise of graphic statement tees in menswear allows for disruptive innovations in sustainable and ethical production methods. - **Modern Viking Style:** The resurgence of a bearded and masculine look in menswear presents an opportunity for brands to develop grooming products to enhance and maintain this style. ### Who This Affects Most - **Fashion and Apparel:** Invert Menswear and other companies in the fashion and apparel industry can capitalize on the trend towards practical and stylish winter menswear. - **Eco-friendly Fashion:** The trend towards sustainable and cruelty-free fashion creates opportunities for eco-friendly fashion brands to enter the winter menswear market. - **Personal Care Products:** The renewed interest in bearded and masculine grooming presents an opportunity for personal care product companies to innovate and develop new grooming products for men. ## Related on Trend Hunter - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)