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# Small Business-Supporting Ads
The Intuit Super Bowl Contest Will Give Its Ad Spot Away

By Laura McQuarrie | Published 2014-01-25 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/intuit-super-bowl-contest
References: [adweek](http://www.adweek.com/news/advertising-branding/super-bowl-ad-tracker-what-expect-2014-game-154263) & [smallbusinessbiggame](https://www.smallbusinessbiggame.com/)

The [Intuit](https://www.trendhunter.com/trends/now-this-is-taxes) Super Bowl contest ran prior to game day to determine one of four small businesses that will get its ad spot. This is a dream come true for the small businesses, since Super Bowl ads are some of the most watched all year and it would be impossible without the support of Intuit. To put things into perspective, the cost of a highly-coveted 30-second ad during the Super Bowl goes for about $4 million.

The stunt from the American finance and tax software company will give either [Dairy Poop](https://www.trendhunter.com/trends/blockbuster-blizzard-treat-giveaway) fertilizer, Barley Labs dog treats, GoldieBlox toys or the Locally Laid Egg Company this unbelievable air time.

Millions of votes were collected online to determine the winner of the Intuit Super Bowl contest, but you’ll have to be watching on Super Bowl Sunday for the big reveal.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 48% | Activity: 93% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### What Makes This Trend Stand Out

- **Small Business-supporting:** Intuit's Super Bowl contest supporting small businesses with ad spot creates an opportunity for companies to increase visibility and brand recognition.
- **User-generated Content:** The Intuit Super Bowl contest's voting mechanism and user-generated content opportunity opens doors for businesses to engage with their audience and gain valuable feedback.
- **Cost-effective Marketing:** More companies may follow Intuit's example of utilizing contests and challenges to generate buzz and gain cost-effective marketing opportunities.

### Sectors Adopting This

- **Advertising:** The Intuit Super Bowl contest highlights a unique opportunity for advertising agencies to promote small businesses and create compelling content for the world's most-watched event.
- **Small Business:** The Intuit Super Bowl contest's focus on small businesses creates an opportunity for businesses to showcase their brand and gain brand recognition for a fraction of the cost of traditional advertising.
- **Marketing:** Marketing professionals can leverage the success of the Intuit Super Bowl contest to develop new cost-effective campaign strategies that focus on small businesses and user-generated content.

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