# Wildlife Fashion Editorials ‘Into the Wild' Features Union's Winter 2010 Collect By Rose Nazarali | Published 2010-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/into-the-wild References: [hypebeast](http://hypebeast.com/2010/01/union-wild-editorial/) & [s8635.gridserver](http://s8635.gridserver.com/blog/?p=1020) Union's Into The Wild editorial features the fashion store's Winter 2010 collection next to the world's most [ferocious wildlife](https://www.trendhunter.com/trends/go-wild) including mountain lions, African elephants and polar bears. The Into The Wild editorial is a compilation of the different brands Union carries and shows off their [fashionable work wear](https://www.trendhunter.com/trends/andwander-fw25). The editorial is featured in the 3rd issue of New Order Magazine. Check it out in the gallery above! **Implications** - With the advancement of technologies growing each day, consumers desire a way to stay in touch with nature. Organically produced items are appealing to customers who want to prevent harm to the environment. Companies could create their products with [eco-conscious buyers](https://www.trendhunter.com/trends/snow-goose-by-canada-goose) in mind to attract a wider audience. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 10% | Activity: 8% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Eco-conscious Products:** Companies could tap into the growing demand for eco-conscious products by creating items that are organically produced and appeal to customers who want to prevent harm to the environment. - **Nature-inspired Fashion:** Fashion brands could capitalize on the desire for consumers to stay in touch with nature by incorporating wildlife and natural elements into their designs. - **Magazine Editorials:** Fashion magazines could continue to feature wildlife fashion editorials to showcase different brands and highlight their fashionable workwear. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can explore the opportunity to offer more eco-conscious products that cater to the growing demand from environmentally conscious consumers. - **Outdoor Apparel:** Outdoor apparel brands can capitalize on the trend of nature-inspired fashion by creating clothing and accessories that incorporate wildlife and natural elements. - **Publishing:** Publishing companies can continue to produce magazine editorials that feature wildlife fashion to promote different brands and showcase their fashionable workwear. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Wildlife-Inspired Charitable Capsules](https://www.trendhunter.com/trends/camp-aspen.md) - [Polar Bear-supporting Collections](https://www.trendhunter.com/trends/keep-it-wild.md) - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md)