# Hipster Wildman Editorials The 'Into the Wild' Shoot Makes Me Want to Live off the Land By Robyn Currie | Published 2010-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/into-the-wild-shoot References: [inkedmag](http://www.inkedmag.com/fashion/wild/) I often talk about how much I love photoshoots that feature smoking hot ladies, well, I am going to talk about how much I love this photoshoot featuring a [smoking hot dude](https://www.trendhunter.com/trends/luxury-menswear-campaign). The Into the Wild shoot has model Tony Ward in it, and he is easy on the eyes. Posing in a variety of ways, from climbing over a fence, to walking through a door, he even is [chopping wood shirtless](https://www.trendhunter.com/trends/craft-sportswear-brand-film). Ya, I could write about this all day. But I won’t, instead you should just check out the Into the Wild shoot. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Nature-inspired Editorials:** Disruptive innovation opportunity: Incorporating natural elements and outdoor settings into fashion editorials to appeal to eco-conscious consumers. - **Male Model Fashion Shoots:** Disruptive innovation opportunity: Showcasing diverse and unconventional male models in fashion shoots to challenge traditional beauty standards. - **Authentic Masculinity Portrayal:** Disruptive innovation opportunity: Embracing non-conventional portrayals of masculinity in editorials to appeal to a broader audience and challenge gender norms. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Infusing sustainability and diversity into fashion campaigns to meet the evolving demands of conscious consumers. - **Photography:** Disruptive innovation opportunity: Experimenting with unconventional concepts and unconventional models in fashion photography to create visually striking and thought-provoking editorials. - **Gender and Identity:** Disruptive innovation opportunity: Exploring and challenging traditional gender norms through fashion editorials to foster inclusivity and representation. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Rugged Comfort Loungewear](https://www.trendhunter.com/trends/realtree-camo-loungewear.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Woodsy Californian Fragrances](https://www.trendhunter.com/trends/tom-ford-bois-pacifique.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md)