# Stylish Vampires 'Into The Twilight' Shows Preppy Edward Cullen By mediterranean | Published 2009-10-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/into-the-twilight References: [homotography.blogspot](http://homotography.blogspot.com/2009/10/lucas-mascarini-twilight-vincent-paul.html) Edward Cullen, the vampire character played by Robert Pattinson, is the inspiration for this fashion editorial called “Into The Twilight.” Young model Lucas Mascarini is styled by Kenneth Vernon as the alluringly solemn vampire with photography by Vincent Paul Yong. The editorial appears in the new issue of NewMan, a Malaysian men's magazine. This is the latest example of 'Twilight' mania, see more below. **Implications** - Thanks to the success of Twilight, True Blood and other magical pop culture products, supernatural elements have been romanticized. The lighter approach to vampires is bringing in a younger audience who can now enjoy horror in a PG-13 manner. This has inspired many brands use this new family-friendly imagery of macabre themes in products that can now be targeted toward the younger demographic. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 89% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Supernatural Fashion:** Brands can capitalize on the popularity of supernatural themes by featuring them in their fashion campaigns. - **Youth-focused Horror:** As horror becomes more family-friendly, there is an opportunity for businesses to create products and content that appeals to a younger demographic. - **Pop Culture-inspired Advertising:** Using popular fictional characters and franchises in advertising can attract a passionate fanbase and increase customer engagement. ### Who This Affects Most - **Fashion:** Fashion companies can use supernatural themes to create unique, eye-catching designs that appeal to a younger audience. - **Entertainment:** The popularity of supernatural themes in pop culture creates opportunities for businesses to produce movies, TV shows, and other forms of media. - **Advertising:** Companies can use the popularity of pop culture franchises like 'Twilight' as a way to promote their products and services, utilizing the passion of dedicated fan bases to increase engagement. ## Related on Trend Hunter - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Dark Vampire-Series Apparel](https://www.trendhunter.com/trends/vampire-slayer-collection.md) - [Vampire Slayer Makeup Collections](https://www.trendhunter.com/trends/vampyre-cosmetics.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Chilling Filmic Scents](https://www.trendhunter.com/trends/heretic-parfum-nosferatu.md) - [Novel-Inspired Puzzle Houses](https://www.trendhunter.com/trends/cullen-house.md) - [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md)