# Elegantly Urban Editorials Design Scene's Into the Night Exclusive is City-Chic By Jana Pijak | Published 2014-05-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/into-the-night References: [designscene.net](http://www.designscene.net/2014/05/al-habjan-daniel-paciocco.html) & [habjan](http://habjan.com/) Entitled "Into The Night", this fierce fashion story is Design Scene's latest editorial exclusive. The editorial is lensed by photographer Al Habjan who captures model Louise from Scene Models in Australia. The brunette beauty poses on city streets while dressed in a vivid wardrobe of [evening-wear and glamorous casuals](https://www.trendhunter.com/trends/mcqueen-holiday-2025). The pieces are hand-picked by fashion stylist Daniel Paciocco who dresses Louise in looks from Colette by Colette Hayman, Finders Keepers and Mossman among others. Capturing [chic traveler looks](https://www.trendhunter.com/trends/golden-hour-getaway-collection), Design Scene's "Into The Night" exclusive highlights a range of [vividly printed rompers, mini-dresses and trousers](https://www.trendhunter.com/trends/after-hours-collection) that are paired with botanical varsity jacket looks and animal-printed shoe accessories. Makeup and hair styling for the photoshoot is courtesy of Janice Wu who gives Louise long locks and a bold red lip. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 55% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Urban Fashion:** Disruptive innovation opportunity: Creating sustainable and eco-friendly urban fashion brands that combine style with environmental consciousness. - **Traveler-inspired Fashion:** Disruptive innovation opportunity: Developing innovative clothing lines that cater to the needs and preferences of modern travelers, combining comfort, style, and functionality. - **Bright Prints and Patterns:** Disruptive innovation opportunity: Introducing advanced printing technologies and materials to create unique and customizable prints and patterns for clothing design. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Implementing augmented reality (AR) and virtual reality (VR) technologies in fashion retail to create immersive and interactive shopping experiences. - **Sustainable Fashion:** Disruptive innovation opportunity: Leveraging blockchain technology to enhance traceability and transparency in the fashion supply chain, ensuring ethical and sustainable practices. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Developing innovative beauty products and treatments that complement and enhance different fashion trends and styles. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md)