# Light-Channeling Hotels The 'Into the Light' Hotel Uses Light to Tap into Emotion By Vasiliki Marapas | Published 2014-06-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/into-the-light-hotel References: [contemporist](http://www.contemporist.com/2014/06/15/into-the-light-hotel-by-a31/) & [a31.gr](http://www.a31.gr/) A31 has designed the 'Into the Light' Hotel for the 100% Hotel Show in Greece. The architects wished to integrate the surrounding Greek landscape whilst simultaneously deriving from it. They chose materials found within the scenery and that allowed light to emerge, while staying within the construction ethics. Most importantly, the architects explain,“[The] 'Into the Light Hotel' introduces the visitor to the 100% Hotel Show through a path that triggers memories linked to the way we perceive light as it effortlessly fits into all our experiences." Light is channeled through many different filters; for example, it is applied via [trellises, skylights and a pergola](https://www.trendhunter.com/trends/hw-studio-1), in order to achieve a connection with the visitor's emotional life and ensure [feelings of warmth, intimacy and safety](https://www.trendhunter.com/trends/house-of-lightness). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 35% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Light-channeling Architecture:** Exploring ways to use light as a design element to evoke emotions and create immersive experiences in various spaces. - **Integration of Natural Materials:** Incorporating locally sourced materials from the surrounding environment to create a harmonious connection between architecture and landscape. - **Enhancing Visitor Engagement:** Designing spaces that trigger memories and evoke emotional responses from visitors, enhancing their overall experience. ### Who This Affects Most - **Hospitality and Tourism:** Opportunity to transform hotel spaces by utilizing light-channeling techniques and natural materials for a more immersive and memorable guest experience. - **Architecture and Design:** Space to explore the integration of light and nature-inspired materials in architectural projects to create visually stunning and emotionally engaging structures. - **Event and Exhibition Planning:** Incorporating light elements and design concepts that evoke emotions in event and exhibition spaces to captivate and engage attendees. ## Related on Trend Hunter - [Physics-Based Artful Light Capsules](https://www.trendhunter.com/trends/aura-collection-1.md) - [Environmentally Blending Residences](https://www.trendhunter.com/trends/ineffable-light.md) - [Window-Emulating Lighting Solutions](https://www.trendhunter.com/trends/window-chronicles.md) - [Natural Light-Based Buildings](https://www.trendhunter.com/trends/house-of-voids.md) - [Emotional Light Sculptures](https://www.trendhunter.com/trends/miror-collection.md) - [Futuristic Immersive Lighting Experiences](https://www.trendhunter.com/trends/immersive-lighting-experience.md) - [Light Filtered Glulam Pavilions](https://www.trendhunter.com/trends/paviljong-rosendal.md) - [Water-Centric Residences](https://www.trendhunter.com/trends/10m.md) - [Sleek Structural Lighting Designs](https://www.trendhunter.com/trends/emotional-lab-light.md)