# Disability-Inclusive Lingerie Intimately's Adaptive Lingerie is Made for People with Disabilities By Ell Smith | Published 2020-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/intimatelys-adaptive References: [hypebae](https://hypebae.com/2020/10/intimately-adaptive-lingerie-fashion-brand-underwear-bras-disability-disabled-inclusive-women-release) & [intimately.co](https://www.intimately.co/) Intimately's [adaptive lingerie](https://www.trendhunter.com/trends/postsurgery-undergarment) is both sensual and functional, catering to women with disabilities who need their clothing to be constructed with a little more care to suit their lifestyle needs. CEO of Intimately Emma Butler became interested in the idea of adaptive fashion while caring for her mother who was living with a chronic illness. She needed a little help getting dressed in the morning and discovered few fashion brands catered to these needs. With this in mind, Butler set out to launch [lingerie items](https://www.trendhunter.com/trends/zhilyova) that suit different needs, such as those using [wheel chairs](https://www.trendhunter.com/trends/jcpenney), those living with chronic illnesses, or amputees. The items are sleek yet functional, featuring items like bras with magnetic clasps, or hip-fastened underwear. Image Credit: Intimately ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 74% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Adaptive Fashion:** The rise of adaptive fashion presents opportunities for brands to cater to the needs of consumers with disabilities. - **Inclusive Lingerie:** Brands can cater to a wider range of consumers, including people with disabilities, by offering inclusive lingerie. - **Functional Intimates:** Intimates that combine functionality and style present an innovative opportunity for brands looking to offer something unique. ### Sectors Adopting This - **Fashion:** The fashion industry has the opportunity to disrupt the norm by creating and offering adaptive clothing for people with disabilities. - **Lingerie:** Inclusive lingerie can be a disruptive innovation in the lingerie industry, catering to an underserved market. - **Medical Supplies:** Companies in the medical supplies industry can explore opportunities to create adaptive clothing and accessories for people with disabilities. ## Related on Trend Hunter - [Inclusive Undergarment Capsules](https://www.trendhunter.com/trends/primark-1.md) - [Best-Selling Adaptive Apparel](https://www.trendhunter.com/trends/anthropologie-2.md) - [Adaptive Clothing Ranges](https://www.trendhunter.com/trends/primark-x-victoria-jenkins.md) - [Affordable Inclusive Minimal Clothing](https://www.trendhunter.com/trends/adaptive-clothing-1.md) - [Empowering Menstrual Care Solutions](https://www.trendhunter.com/trends/menstrual-care-solutions.md) - [Post-Surgery Undergarment Collections](https://www.trendhunter.com/trends/postsurgery-undergarment.md) - [Inclusive Retail Displays](https://www.trendhunter.com/trends/primark-sophie.md) - [Inclusive Retail Mannequins](https://www.trendhunter.com/trends/seated-mannequin.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md)