# Sophisticated Adaptive Intimates Intimately Was "Created by Disabled Women for Disabled Women" By Grace Mahas | Published 2022-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/intimately References: [intimately.co](https://intimately.co/) Intimately, an [adaptive bra and underwear brand](https://www.trendhunter.com/trends/taimi), was created by a team of disabled and non-disabled allies with expertise in adaptive design. The collection of functional and fashionable adaptive intimates boasts features like magnetic front-openings, side-opening underwear, and grip loops -- making it accessible for wheelchair users or people with hand dexterity issues. Some standout items from the collection include the Liberate Bra, the Convertible Plunge Bralette, and the [Slumber PJ Tank and shorts](https://www.trendhunter.com/trends/homebody-sleepwear-collection). Consumers can shop the entire collection online. Intimately was created by Emma Butler whose mother was diagnosed with a few autoimmune diseases. She found that while the market had [adaptive apparel](https://www.trendhunter.com/trends/jcpenney), none of it was undergarments. Emma found that "disability isn’t always a part of the narrative in the fashion industry. Image Credit: Intimately ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 64% | Activity: 67% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Adaptive Fashion:** There is an opportunity for brands to innovate adaptive clothing, including undergarments, to serve the needs of disabled individuals. - **Functional Design:** Designing clothing with functional adaptations such as magnetic front-openings, side-opening underwear, and grip loops could create new opportunities for innovation. - **Inclusive Fashion:** The fashion industry has an opportunity to be more inclusive by offering adaptive clothing options to disabled individuals. ### Who This Affects Most - **Apparel:** The adaptive fashion industry presents opportunities for brands to create functional and stylish apparel tailored for individuals with disabilities. - **Textile Manufacturing:** Textile manufacturers could provide materials specifically designed for adaptive clothing innovations, such as easy-to-use closures and comfortable stretch materials. - **Fashion Retail:** Fashion retailers can expand their offerings to better serve the needs of disabled consumers, including selling adaptive undergarments online and in-store. ## Related on Trend Hunter - [Adaptive Intimate Collections](https://www.trendhunter.com/trends/victorias-secret-1.md) - [Inclusive Undergarment Capsules](https://www.trendhunter.com/trends/primark-1.md) - [Best-Selling Adaptive Apparel](https://www.trendhunter.com/trends/anthropologie-2.md) - [Affordable Inclusive Minimal Clothing](https://www.trendhunter.com/trends/adaptive-clothing-1.md) - [Inclusive Mobility-Focused Fashion](https://www.trendhunter.com/trends/adaptable-collection.md) - [Adaptive Clothing Ranges](https://www.trendhunter.com/trends/primark-x-victoria-jenkins.md) - [Mother-Daughter Founded Intimates Brands](https://www.trendhunter.com/trends/cureus-label.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Post-Surgery Undergarment Collections](https://www.trendhunter.com/trends/postsurgery-undergarment.md)