# Intimate Styling Skincare 'Feathrs' is a Product Line for Showering, Shaving, Soothing & Smoothing By Laura McQuarrie | Published 2019-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/intimate-styling References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Feathrs_helps_customers_prune_their_plumes_with_new_intimate_styling_range/154637) & [feathrs](https://feathrs.com/) 'Feathrs' is a new line of unisex and vegan-friendly [intimate styling products](https://www.trendhunter.com/trends/intimate-serum) that aim to help "prune your plume." The four-piece skincare line includes products that are specifically designed for below-the-belt showering, shaving, soothing and smoothing. These products take the form of [shower washes, creams, balms](https://www.trendhunter.com/trends/fur-kits) and an [ingrown hair solution](https://www.trendhunter.com/trends/the-plum-serum). The non-irritating intimate care products are made with pH-balanced and dermatologist-approved formulas that are enriched with hypoallergenic fragrances. While the brand's Ingrown Hair Solution is made with aloe vera, salyclic acid and witch hazel, the aloe vera and cotton oil-based Moisturizing Balm, the products are united by the luxurious scent of calendula and cranberry extracts. With the rise of skincare, many consumers are invested in products that are tailor-made for genitalia care and grooming. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 26% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Intimate Styling Skincare:** Opportunity for creating personalized skincare products specifically designed for below-the-belt grooming. - **Unisex and Vegan-friendly:** Potential for developing more inclusive and sustainable skincare products for intimate care. - **Tailor-made Genitalia Care:** Growing demand for products that cater to the unique needs of genitalia care and grooming. ### Where This Applies - **Skincare:** Opportunity for skincare brands to expand their product lines and cater to niche markets with specialized intimate care products. - **Beauty:** Potential for beauty companies to develop unisex and vegan-friendly skincare products for intimate styling. - **Natural and Organic:** Growing market for natural and organic intimate care products that are gentle and non-irritating. ## Related on Trend Hunter - [Fruit-Infused Intimate Bodycare](https://www.trendhunter.com/trends/berry-crush-line.md) - [Skin-Caring Intimate Products](https://www.trendhunter.com/trends/hey-sweet-cheeks.md) - [Intimate Body Hair-Removing Collections](https://www.trendhunter.com/trends/pubic-hair-skin.md) - [Intimate Wellness Brand Launches](https://www.trendhunter.com/trends/niches-nooks.md) - [Intimate Shaving Oils](https://www.trendhunter.com/trends/maude.md) - [Gen Z-Focused Personal Care](https://www.trendhunter.com/trends/kiehls-3.md) - [Intimate Skincare Capsules](https://www.trendhunter.com/trends/oyo-skincare.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Body Hair-Centric Kits](https://www.trendhunter.com/trends/fur-kits.md)