# Comfort-Focused Intimate Grooming Lines Gillette Venus Has Launched a Full Grooming Line for Women By Riley von Niessen | Published 2021-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/intimate-grooming References: [gillettevenus](https://www.gillettevenus.com/en-us/pubic-care) & [www1.shoppersdrugmart](https://www1.shoppersdrugmart.ca/en/promotions/venus) [Gillette Venus](https://www.trendhunter.com/trends/gillette-venus-and-the-saltwater-collective) is looking to make it easier for women to take care of their intimate grooming needs with the launch of a new collection that consists of a range of affordable products that can either be used independently or in a complementary fashion. Shoppers can purchase the Pubic Hair & Skin Starter Kit for just $45, which includes a bikini razor, 2-in-1 Cleanser + Shave Gel, and Daily Soothing Serum. All of these products can also be purchased on their own, along with the brand's Skin Smoothing Exfoliant and Hair + Skin Softening Oil. The whole range promotes soft and soothed skin, while helping to combat razor bumps and dryness that can cause discomfort. The Gillette Venus line is available online and from participating retailers in the US and Canada, including [Shoppers Drug Mart](https://www.trendhunter.com/trends/athome-waxing-solutions) and [Pharmaprix](https://www.trendhunter.com/trends/le-duo-serum), where the induvial products can be purchased for just under $20 each. Image Credit: Gillette ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 59% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Comfort-focused Grooming:** There is an opportunity to create additional grooming lines with a focus on comfort for intimate areas. - **Affordable Intimate Grooming:** Intimate grooming products that are affordable are highly desired, opening up a new space for innovation. - **Complementary Grooming:** Creating product lines that complement one another may increase sales and offer more solutions for customers. ### Who This Affects Most - **Personal Care Industry:** The personal care industry can expand and create new product lines for intimate grooming. - **Beauty Industry:** The beauty industry can create new opportunities with affordable and comfortable intimate grooming products. - **E-commerce Industry:** With the rise of e-commerce, there is an opportunity to launch affordable and complementary product lines to a wider audience. ## Related on Trend Hunter - [Intimate Body Hair-Removing Collections](https://www.trendhunter.com/trends/pubic-hair-skin.md) - [At-Home Feminine Grooming Tools](https://www.trendhunter.com/trends/wetdry-electric-shavers.md) - [Inclusive Collaboration Swimwear](https://www.trendhunter.com/trends/gillette-venus-and-the-saltwater-collective.md) - [Gender-Neutral Intimate Trimmers](https://www.trendhunter.com/trends/philips-norelco-oneblade-intimate.md) - [Multi-Sensory Shaving Kits](https://www.trendhunter.com/trends/5-senses-shave-kit.md) - [Inclusive Collaborative Swimwear](https://www.trendhunter.com/trends/gillette-venus-1.md) - [Influencer-Backed Shaving Products](https://www.trendhunter.com/trends/sienna-swim.md) - [Intimate Shaving Oils](https://www.trendhunter.com/trends/maude.md) - [Gen Z-Focused Personal Care](https://www.trendhunter.com/trends/kiehls-3.md)