# Pride-Celebrating Intimacy Oils Graydon Skincare Donates to 2-Spirited People of the 1st Nations By Kalin Ned | Published 2025-06-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/intimacy-oil References: [graydonskincare](https://graydonskincare.ca/products/intimacy-oil?shpxid=9bec154f-6519-480e-b058-dd9e54336e19)  [Graydon Skincare's](https://www.trendhunter.com/trends/aloe-milk-cleansers) Pride Month initiative demonstrates a thoughtful approach to corporate social responsibility as the brand aligns sales of its Intimacy Oil with meaningful support for marginalized communities. The Canadian brand's three-month campaign pledges $1 from each Intimacy Oil purchase to 2-Spirited People of the 1st Nations, a Toronto-based organization providing crucial services to Two-Spirit Indigenous individuals. Graydon Skincare hopes to go beyond superficial [Pride marketing](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga) with this partnership that specifically seeks to benefit an often-overlooked segment within the LGBTQIA+ community that faces compounded discrimination. The Intimacy Oil itself represents a premium skincare offering, featuring a fast-absorbing and serum-like formula. The product is enriched with chamazulene-rich botanicals, which are known for their antioxidant and soothing properties. Image Credit: Graydon Skincare ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 37% | Activity: 45% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Socially-responsible Skincare Initiatives:** Brands are increasingly integrating social causes into product campaigns, offering a modern approach to corporate social responsibility while fostering community support. - **Intersectional Pride Marketing:** Campaigns are evolving to address specific segments within the LGBTQIA+ community, emphasizing inclusivity and authenticity in brand messaging. - **Botanical-based Skincare Products:** The use of chamazulene-rich botanicals in skincare is gaining attention for their antioxidant and soothing benefits, aligning with consumer demand for natural and efficacious ingredients. ### Where This Applies - **Skincare Industry:** The crossover between skincare and activism is creating opportunities for companies to engage consumers on both an ethical and functional level. - **LGBTQIA+ Support Organizations:** Collaborations between beauty brands and advocacy groups are fostering mutual benefit and visibility for underrepresented communities. - **Natural Ingredients Market:** The demand for botanically-derived skincare products is driving innovation in sourcing and formulating with plant-based ingredients. ## Related on Trend Hunter - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [2SLGBTQIA+ Youth-Focused Fundraising Campaigns](https://www.trendhunter.com/trends/pflag-canada.md) - [Immersive Queer-Led Community Initiatives](https://www.trendhunter.com/trends/united-by-vanity.md) - [Rainbow Skincare Sets](https://www.trendhunter.com/trends/bloom-with-pride.md) - [Pride-Themed Acne Treatments](https://www.trendhunter.com/trends/acne-healing-dots.md) - [Pride Month Cosmetic Campaigns](https://www.trendhunter.com/trends/nivea-proud-in-your-skin.md) - [Queer Beach-Themed Candles](https://www.trendhunter.com/trends/hanlans-candle.md) - [Charitable Milk Cleansers](https://www.trendhunter.com/trends/aloe-milk-cleansers.md) - [Expansive Pride Activations](https://www.trendhunter.com/trends/2slgbtqi-community.md)