# Recycling-Themed Fashion The Interview Russia June-July 2012 Editorial Shows Sustainable Clothes By Meghan Young | Published 2012-06-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/interview-russia-june-july-2012 References: [fashiongonerogue](http://fashiongonerogue.com/nikolay-biryukov-photographs-sustainable-fashion-interview-russia/) & [interviewrussia.ru](http://interviewrussia.ru/) The Interview Russia June-July 2012 editorial embraces the theme of recycling. Inspired by the [upcycled fashion](https://www.trendhunter.com/trends/regeneration-nation) showcased throughout the photoshoot, it is shot in a parking lot with a green dumpster in the background. Kenji Kawasumi and Jaeyeon Lee, a Central Saint Martins student design team working under the name 8=10, address the concept of [sustainable fashion](https://www.trendhunter.com/trends/kzk-studio) through the creation of their unusual garments. Crazy and colorful, the clothing spoofs iconic images such as [Starbucks](https://www.trendhunter.com/trends/better-cup-for-all) and Mickey Mouse in a couture way. Lensed by photographer Nikolay Biryukov, the Interview Russia June-July 2012 editorial stars models Dasha Z and Liza S. Eclectically styled by Olga Kuryshchuk, they were also worked on by beauty artist Marina Keri who concentrated on multi-hued hair and barely-there makeup. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Upcycled Fashion:** Disruptive innovation opportunity: Develop innovative techniques for upcycling materials to create unique and sustainable fashion items. - **Sustainable Fashion:** Disruptive innovation opportunity: Explore new ways to incorporate sustainable practices into the fashion industry, such as using eco-friendly materials and implementing ethical production methods. - **Couture Spoofs:** Disruptive innovation opportunity: Combine high-fashion aesthetics with a playful twist by reinterpreting iconic images and brands in a couture manner. ### Industries Being Reshaped - **Fashion Design:** Disruptive innovation opportunity: Integrate sustainability as a core element in fashion design processes and create eco-conscious collections. - **Textile Recycling:** Disruptive innovation opportunity: Develop advanced techniques for recycling textiles, allowing for the creation of upcycled materials for future fashion production. - **Beauty and Makeup:** Disruptive innovation opportunity: Experiment with unconventional and non-toxic beauty products and techniques that align with the values of sustainable fashion. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Sustainable Eurovision Capsules](https://www.trendhunter.com/trends/ljmu.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Ultra-Green Deadstock Stores](https://www.trendhunter.com/trends/kisarazu-concept-store.md)