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# Boldly Printed Fashion
The Interview Russia July-August 2013 Issue Embraces Stella McCartney

By Meghan Young | Published 2013-06-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/interview-russia-julyaugust-2013
References: [fashiongonerogue](http://fashiongonerogue.com/stella-mccartney-gets-the-interview-russia-treatment) & [interviewrussia.ru](http://interviewrussia.ru/)

The Interview Russia July-August 2013 editorial highlights the Stella McCartney Pre-Fall 2013 collection. Since the line is full of [bold prints and rich colors](https://www.trendhunter.com/trends/auteur-studios-fall-2025), it is not surprising that it could carry such an article all to itself. From eagles to what appears to be enlarged paisley patterns, the outfits are at once whimsical and sophisticated. The latter is due in large part to the tailoring and silhouettes.

Shot in studio by photographer Maurizio Bavutti against a gradient blue backdrop, the Interview Russia July-August 2013 editorial stars models Anna Ewers and Irina Nikolaeva. They were styled by Gro Curtis. With the slicked back coifs courtesy of hair stylist Brian Buenaventura and [barely-there makeup](https://www.trendhunter.com/trends/il-pranzo-campaign) by makeup artist Adrien Pinault, the looks have been given a bit of a rock-n-roll feel.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 68% | Activity: 28% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Bold Prints:** The trend towards bold prints in fashion presents opportunities for firms to innovate in the textile and garment printing industries.
- **Designer Collaborations:** Designer collaborations continue to trend, providing mutually beneficial partnerships between established and up-and-coming designers.
- **Personalized Styling:** The demand for personalized styling experiences is growing, creating opportunities for companies to offer online styling services and create personalized clothing lines.

### Where This Applies

- **Fashion Industry:** The fashion industry continues to be disrupted by innovative designs and collaborations, paving the way for new talent and marketing channels.
- **Textile Industry:** The textile industry can benefit from new printing technologies and techniques to accommodate bold and intricate prints in the rapidly evolving fashion industry.
- **Online Retail Industry:** The online retail industry can capitalize on personalized styling trends by providing AI-powered styling services and offering custom clothing lines for customers.

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