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# In-Character Celebrity Editorials
The Interview Magazine Brad Pitt Spread is Theatrical

By Jordy E | Published 2012-10-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/interview-magazine-brad-pitt
References: [wgsn.tumblr](http://wgsn.tumblr.com/post/33286103994) & [interviewmagazine](http://www.interviewmagazine.com/)

Interview Magazine's current Brad Pitt editorial provides a dramatic review of the celebrity and his latest film *Killing Them Softly*. Photographer Steven Klein captured the many theatrical sides of Pitt as he toted a gun and a black eye patch.

Guy Ritchie questioned Pitt for this enticing feature. In it he brings up the intricacies of *Killing Them Softly* and of the actors likes, dislikes and preparation methods, drawing readers closer to [Hollywood](https://www.trendhunter.com/trends/persol) magnate.

The artistic direction only reinforces Ritchie and Pitt's enticing dialogue. Pitt resembles a 1970s drug lord in the spread with a [bedazzled dinner jacket](https://www.trendhunter.com/trends/replica-suit), opaque aviators and a trimmed goatee. On the flip side is his a chic brand of grunge, seen in messy dreadlocks and a [dusty jean jacket](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson).

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 92% | Activity: 69% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **In-character Celebrity Editorials:** Creating stylized editorials featuring celebrities taking on different characters opens up opportunities for immersive storytelling and brand collaborations.
- **Theatrical Fashion Spreads:** Using dramatic visuals and artistic direction in fashion spreads allows for unique expressions of style and storytelling, creating engagement and captivating audiences.
- **Celebrity Interviews as Performances:** Utilizing interviews with celebrities as performances, complete with theatrical elements, offers a new way to engage readers and capture their attention.

### Sectors Adopting This

- **Fashion and Lifestyle:** Fashion and lifestyle brands can leverage in-character celebrity editorials to showcase their products in a unique and captivating way.
- **Film and Entertainment:** The film and entertainment industry can explore the possibility of incorporating theatrical fashion spreads and celebrity interviews as a way to promote and engage audiences for upcoming projects.
- **Magazines and Media:** Magazines and media outlets can adopt the concept of in-character celebrity editorials and theatrical fashion spreads to create compelling content that stands out and attracts readership.

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