# Sensuously Minimalist Beauty Editorials Johansson Dazzles in the Interview Magazine 2013 Edition By Vasiliki Marapas | Published 2013-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/interview-magazine-2013 References: [lesbeehive](http://lesbeehive.com/2013/09/30/scarlett-johansson-by-patrick-demarchelier-for-interview-october-2013/) & [interviewmagazine](http://www.interviewmagazine.com/film/scarlett-johansson-oct-2013) Famed photographer Patrick Demarchelier has photographed Scarlett Johansson for Interview 2013. The starlet channels an old-[Hollywood](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks) vibe with a messy, beehive-inspired 'do, a minimalist cat eye, a polka-dot dress and double-strapped Mary Jane platform shoes. The shoot takes place in a completely empty white-walled room, leaving Johansson nothing to interact with. The result is that Johansson completely engages with the camera, offering a powerful gaze and her signature pout. Even though Johansson isn’t showing much skin in this shoot, styled by Karl Templer, she still manages to radiate a quietly enamoring [sex appeal](https://www.trendhunter.com/trends/contemporary-femininity) with her intense stare and casual, off-the-shoulder sweater. This spread proves that a simple look can be equally as sexy as a more elaborate style. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 80% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Sensuously Minimalist Beauty:** Opportunity for minimalist beauty products and services that enhance natural beauty. - **Photography Style: Empty Backgrounds:** Opportunity for innovative photography techniques that utilize empty backgrounds to highlight subjects and evoke powerful emotions. - **Old Hollywood Vibes:** Opportunity for fashion and beauty industries to embrace classic Hollywood glamour and bring it into modern fashion styles and trends. ### Industries Being Reshaped - **Beauty Products:** Opportunity for beauty companies to develop and market minimalist and natural beauty products, inspired by Scarlett Johansson's stunning beauty in the shoot. - **Photography:** Opportunity for photographers to explore and develop innovative photography techniques that utilize empty backgrounds to highlight subjects and evoke powerful emotions. - **Fashion:** Opportunity for fashion companies to integrate classic Hollywood glamour into modern fashion styles and trends, providing customers with an elegant and timeless alternative to more elaborate fashion styles. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)