# Light-Bending Fashion Pictorials Ilva Hetmann in a Prismatic Shoot Interview Germany February 2012 By Rebecca Byers | Published 2012-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/interview-germany-february-2012 References: [xaxor](http://xaxor.com/fashion-/39526-Ilva-Hetmann-for-Interview-Germany-February-2012-by-Markus-Pritzi.html) & [blog.interview.de](http://blog.interview.de/) Model Ilva Hetmann stars in a light-infused editorial for Interview Germany February 2012. While many publications have capitalized on the [hectic patterns](https://www.trendhunter.com/trends/pixelated) that have come to define the spring/summer 2012 season, this shoot takes the theme to a whole new level by projecting [colored prints onto Ilva Hetmann](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela), and blurring the technique with post-production adjustments to create a bold and surreal collection of images. Ilva Hetmann was photographed by Markus Pritzi for the German branch of Interview Magazine. The white background of the shoot gives the [bright light-driven color](https://www.trendhunter.com/trends/aura-collection-1) a vibrant and prismatic effect that make it hard to tell between the patterns that are a part of the clothes and the projections. The Interview Germany February 2012 issue is actually the first-ever for the publication, and features Lana Del Ray on the cover. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 75% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Light-infused Fashion:** Disruptive innovation opportunity: Develop clothing that incorporates light-infused designs to create a vibrant and dynamic fashion statement. - **Projection Fashion Photography:** Disruptive innovation opportunity: Combine fashion photography with projection techniques to create surreal and visually captivating images. - **Post-production Blurring:** Disruptive innovation opportunity: Explore post-production techniques that blur the line between patterns on clothes and projected prints for a bold and unconventional visual effect. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate light-infused designs and projection techniques to revolutionize the fashion industry with unique and visually striking garments. - **Photography:** Disruptive innovation opportunity: Incorporate projection techniques and post-production blurring to redefine fashion photography and create captivating and artistic visuals. - **Magazine Publishing:** Disruptive innovation opportunity: Embrace innovative photography methods and visually stunning concepts to attract readers and differentiate from traditional fashion magazines. ## Related on Trend Hunter - [Luminous Galactic-Themed Designs](https://www.trendhunter.com/trends/space-couture.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Light-Manipulating Tableware Pieces](https://www.trendhunter.com/trends/iitala.md) - [Brutalist-Inspired Lighting Capsules](https://www.trendhunter.com/trends/prisma-collection.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)