# Real-Time Adaptive Audio Experiences Interrail Creates Unique SoundTracks for Train Passengers By Grace Mahas | Published 2022-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interrail References: [vimeo](https://vimeo.com/726726424) & [SoundTracks.fm](http://www.SoundTracks.fm)  To celebrate the 50th anniversary of Interrail, the brand launched an innovative project called 'SoundTracks' that provides [real-time adaptive audio experiences](https://www.trendhunter.com/trends/sound-maestro) for train passengers. The music is specifically created for each unique passenger's journey. The SoundTrack creates an [ever-changing soundtrack](https://www.trendhunter.com/trends/beatstride) for each traveler and considers data points like location, scenery, time of day, and the weather. “All we need from a user is their [GPS location](https://www.trendhunter.com/trends/voicingmap), we get that anonymously. Just from that metric, we can deduct all the other variables needed to run the experience. Basically what we did is ‘paint’ the map of Europe so the software knows if we’re in a major city, or the countryside, coastal region or the mountains.” According to Circus Family. The SoundTracks experience is now live; however, according to the brand, "it's best paired with the view from a train window." Image Credit: Interrail ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 17% | Activity: 55% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Real-time Adaptive Audio:** Audio technologies and platforms can be leveraged to create personalized audio experiences based on real-time user data for different types of journeys. - **Context-aware Audio:** Developing and integrating context awareness into audio technologies can enable the creation of custom sound experiences that change in real-time to match the user's surroundings. - **Personalized Soundtracks:** Brands can use real-time data to create custom soundtracks that provide unique audio experiences based on individual user preferences and environmental factors for various types of activities. ### Who This Affects Most - **Tourism:** Travel companies can leverage real-time data and context-aware audio technologies to create personalized and immersive audio experiences for travelers during their journeys. - **Entertainment:** Entertainment companies can integrate context-aware audio technologies into their products and services to create personalized and engaging sound experiences for their users in different environments. - **Transportation:** Transportation companies can use real-time data to create personalized soundtracks that match the journey of their customers and provide a unique and enjoyable travel experience. ## Related on Trend Hunter - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md) - [Adaptive AI Soundscapes](https://www.trendhunter.com/trends/project-ambience.md) - [Personalized Music Finders](https://www.trendhunter.com/trends/soundtrack-to-my-life.md) - [Song-Inspired Travel Guides](https://www.trendhunter.com/trends/easyjet-spotify.md) - [AI-Generated Soundscape Platforms](https://www.trendhunter.com/trends/getsoundai.md) - [In-Transit Entertainment Devices](https://www.trendhunter.com/trends/intransit-entertainment.md) - [AI Roadtrip Playlists](https://www.trendhunter.com/trends/trip-tunes.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [AI-Enhanced Sound Solutions](https://www.trendhunter.com/trends/endel-1.md)