# Internet Scarevertising The Internetsegura Campaign Creates Awareness of Online Predators By Luisa Amanda Gomes | Published 2010-04-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/internetsegura-campaign References: [advertlover](http://advertlover.com/node/4630) & [adsoftheworld](http://adsoftheworld.com/media/print/internetsegurabr_friend) The Internetsegura campaign is definitely an eye-opener. Campaigning for online safety, its message reads, “On [the] Internet some things are not what they seem to be. Be aware and enjoy the web at its best. Know how to surf safe.” The campaign focuses on three horrible Internet scenarios that you hope will never happen to you. From having your identity stolen from making an online purchase, to getting romanced by an evil-looking troll, the Internetsegura campaign showcases some of the most scary problems of the web. Hopefully, these creative ads will encourage more of us to surf safely. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Online Safety Awareness:** The Internetsegura campaign highlights the importance of online safety and encourages individuals to be more cautious while browsing the internet. - **Identity Theft Prevention:** The campaign raises awareness about the risks of identity theft during online purchases, prompting businesses to prioritize the implementation of secure transaction methods. - **Social Media Predators:** The Internetsegura campaign sheds light on the dangers of engaging with online predators, presenting an opportunity for social media platforms to enhance safety features and protect users from potential harm. ### Sectors Adopting This - **Cybersecurity Services:** The campaign underscores the demand for cybersecurity services to protect individuals and businesses from online threats, creating opportunities for companies specializing in digital security. - **E-commerce Platforms:** The campaign emphasizes the need for secure online transactions, prompting e-commerce platforms to explore innovative payment systems and authentication methods to prevent fraud and identity theft. - **Social Media Platforms:** The Internetsegura campaign highlights the risks of online predators on social media, urging social media platforms to develop stronger safety measures and moderation tools to safeguard users' well-being. ## Related on Trend Hunter - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Humorous Educational Campaigns](https://www.trendhunter.com/trends/ai-investment-fraud.md) - [Internet Safety Features](https://www.trendhunter.com/trends/my-digital-world.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Internet Safety Metaverses](https://www.trendhunter.com/trends/be-internet-awesome-world.md) - [Online Exploitation Education Courses](https://www.trendhunter.com/trends/childhelp.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Real-Time Threat Detection](https://www.trendhunter.com/trends/scamminder.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md)