# Ultra Fast Internet (Follow-Up) Europe to be 100x Faster Than US By Going Like Sixty | Published 2008-01-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/internet-speeds-in-europe-could-be-100-times-faster-than-us References: [technology.newscientist](http://technology.newscientist.com/channel/tech/dn13177-plastic-fibres-to-bring-cheap-superfast-broadband.html?feedId=tech_rss20) Who doesn't want faster internet access? In Europe, homes and businesses may soon get "[ultra high-speed" broadband](https://www.trendhunter.com/trends/ee-full-fibre-broadband) because of [plastic optical fibre](https://www.trendhunter.com/trends/hollowcore-fiber-optic). In the US, typical broadband speeds are 10 Mbps to download. Developers hope to reach [speeds of 1000 Mbps](https://www.trendhunter.com/trends/highspeed-data-transmission) with the rollout of the new fibre to complete the "last mile" from glass optic networks to the home. **Implications** - Busier and more hectic lifestyles means that consumers today cannot afford to waste time. Fast Internet speeds are becoming a necessity, to the point where consumers are willing to pay exorbitant prices for the fastest of speeds. Such desire for speed isn't constrained only to the web; today's impatient consumer wants haste in everything they do. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Ultra High-speed Broadband:** The demand for faster internet speeds is pushing the development of ultra-high-speed broadband networks, providing disruptive innovation opportunities in the telecommunications industry. - **Plastic Optical Fibre:** The use of plastic optical fibre in broadband infrastructure offers disruptive innovation opportunities in materials engineering and telecommunications industries for improved and cost-effective high-speed internet access. - **Last Mile Connectivity:** The need for efficient last mile connectivity solutions to bridge the gap between glass optic networks and homes provides disruptive innovation opportunities in the telecommunications industry focused on improving internet access speeds. ### Where This Applies - **Telecommunications:** The telecommunications industry can explore disruptive innovation opportunities in developing ultra high-speed broadband networks and last mile connectivity solutions to meet the increasing demand for faster internet speeds. - **Materials Engineering:** Materials engineering industry can seize disruptive innovation opportunities by developing and advancing plastic optical fibre technologies, enabling faster and more cost-effective broadband infrastructure. - **Technology Infrastructure:** The technology infrastructure sector can capitalize on disruptive innovation opportunities by providing efficient last mile connectivity solutions to improve internet access speeds and enhance the overall user experience. ## Related on Trend Hunter - [Ultra-Speedy Internet Packages](https://www.trendhunter.com/trends/sky-broadband-gigafast.md) - [Ultra-Efficient Fiber Internet Services](https://www.trendhunter.com/trends/fiber-internet-service.md) - [Record-Breaking Optical Fibers](https://www.trendhunter.com/trends/highspeed-optical-fiber.md) - [Next-Generation Internet Services](https://www.trendhunter.com/trends/comcast-10g.md) - [Telecom Connectivity Speed Boosts](https://www.trendhunter.com/trends/comcast-xfinity-speed.md) - [Hyper-Fast 5G Network Expansions](https://www.trendhunter.com/trends/verizon-5g-ultra-wideband.md) - [Hyperconnected Townhouses](https://www.trendhunter.com/trends/house-of-fibre.md) - [Ultra-Speedy Internet Services](https://www.trendhunter.com/trends/sky-broadband-wifi-max.md) - [Hyper-Fast Home Cable Modems](https://www.trendhunter.com/trends/netgear-cm3000-nighthawk.md)