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# Hyperreal Lag Simulators
UmeNet Launched an Experiment That Lets Users Experience Internet Lag

By Megan Facciuolo | Published 2014-05-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/internet-lag
References: [designtaxi](http://designtaxi.com/news/365306/An-Oculus-Rift-Experiment-That-Simulates-Lag-In-Real-Life/) & [umenet.se](https://umenet.se/)

Internet lag can be one of the most frustrating parts of online-surfing—especially when watching your favorite shows. Who wants to watch a spinning color wheel interrupt their screens every two seconds or view a slow-motion, distorted video clip? Nobody.

Swedish network provider UmeNet came up with a clever experiment that sheds light on those issues. The network’s employees gave a wearable device called [Oculus](https://www.trendhunter.com/trends/emirates-vr-experience) [Rift](https://www.trendhunter.com/trends/rift-rally) to four volunteers. The device let them experience Internet lag in real life.

Titled ‘Living With Lag,’ the experiment features Oculus Rift feeding them a three-second lag display. They were then put in much needed real-time scenarios like dance class and cooking. Of course, they were unable to perform properly because of the lag. The results are rather frustrating to watch.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 5% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### What Makes This Trend Stand Out

- **Virtual Reality Experiences:** Using Oculus Rift to simulate Internet lag in real life can inspire the development of virtual reality experiences that highlight the impact of lag on various activities.
- **Eliminating Latency:** The frustration caused by lag in online activities can drive innovation in developing technologies or solutions that minimize or eliminate latency, improving user experiences.
- **Enhancing User Engagement:** Understanding the impact of lag on user engagement can lead to the creation of interactive content and platforms that optimize performance to enhance user experiences and increase engagement.

### Sectors Adopting This

- **Telecommunications:** The telecommunications industry can explore innovations to improve network infrastructure and reduce latency, providing customers with a seamless online experience.
- **Virtual Reality:** The virtual reality industry can leverage the insights gained from simulating lag experiences using Oculus Rift to design immersive and realistic virtual environments.
- **Streaming Services:** Streaming services can invest in technology advancements to minimize buffering and enhance the quality of content delivery, ensuring a smooth and uninterrupted streaming experience for users.

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