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# Lively Radish Photography
This Japanese Radish Has Reached Celebrity Status as an Internet Joke

By Paul Maccarone | Published 2013-07-31 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/internet-joke
References: [kotaku](http://kotaku.com/how-a-japanese-radish-became-an-internet-hero-959300090)

There is nothing better than getting in on the newest Internet joke as it spreads and becomes viral. The great thing about the Internet is that as it increases with popularity, more and more creative people get a chance to try their hand at elevating an original idea.

This is what happened in Japan when an unusual radish was found. It wasn't your average radish, this one quite literally was dead set on avoiding the dreaded fate of most vegetables; the radish looked like it was sprinting away with its two arms and two legs flying outward. It was aptly named the 'Running Away Radish' (nigeru daikon) and has become another amazing Internet joke. Not even Forrest Gump has anything on this galvanized radish as it sprints into the hearts of the world.

The Internet sensation has even appeared on [Japanese television](https://www.trendhunter.com/trends/dabuchi) and was featured as a [toy for sale](https://www.trendhunter.com/trends/pon-de-digda) at the Wonder Festival.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 70% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Key Themes Behind This Trend

- **Viral Internet Jokes:** Opportunity for businesses to capitalize on the popularity of viral internet jokes by creating related products or experiences.
- **Creative Internet Memes:** Potential for innovative businesses to leverage creative internet memes for marketing and brand engagement.
- **Unusual and Novel Discoveries:** Opportunity to explore and promote unique and unexpected discoveries that capture the attention of online audiences.

### Where This Applies

- **Toy Manufacturing:** Toy manufacturers can seize the opportunity to create merchandise inspired by viral internet jokes and popular memes.
- **Television and Media:** TV networks and media companies can develop content centered around viral internet jokes and unique discoveries to attract viewership and engagement.
- **Online Retail:** Online retailers can leverage the popularity of viral internet jokes to sell related products, creating new revenue streams.

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