# Parental Warning Campaigns Toys R Us' Internet is Not Safe Ads Bring Awareness to Online Searches By Meghan Young | Published 2015-03-05 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/internet-is-not-safe References: [adeevee](http://www.adeevee.com/2015/03/toys-r-us-internet-internet-is-not-safe-enough-print/) & [toysrus](http://www.toysrus.com) The fact that there are groups of people who's sole job is to scour the web for disturbing and inhumane content should be reason enough for [Toys R Us](https://www.trendhunter.com/trends/toys-r-us-airport) to create a series of 'Internet is Not Safe' print ads. This PSA is not only helpful to parents, but clever as well. By encouraging parents to keep children off the Internet, or at least create more controls, Toys R Us creates a campaign for [more traditional play](https://www.trendhunter.com/trends/toy-recovery-service). The Internet is Not Safe print ads revolve around common and seemingly innocent searches that result in seedy finds. Of course, they put a fun twist on it by showing Barbie cleaning blood off the floor, Ken chained to a bed and Buzz Lightyear popping pills. Parents will appreciate the humor. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 59% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Internet Safety:** The need for increased awareness and controls on the internet to protect children from inappropriate content. - **PSA Advertising:** Creating print ads that use humor to draw attention to important social issues. - **Traditional Play:** Encouraging children to engage in more conventional play activities, away from screens and devices. ### Sectors Adopting This - **Toy Retail:** Opportunity for toy retailers to promote the benefits of traditional play and offer more traditional toys and games. - **Online Safety Software:** Opportunity for companies specializing in online safety and parental control software to provide more comprehensive solutions. - **Psychology Services:** Opportunity for psychologists and mental health professionals to offer services to help parents and children navigate the impact of excessive screen time. ## Related on Trend Hunter - [Cybersafety-Focused Resource Libraries](https://www.trendhunter.com/trends/worst-childrens-library.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Child-Centric Online Safety Campaigns](https://www.trendhunter.com/trends/online-safety.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Internet Safety Metaverses](https://www.trendhunter.com/trends/be-internet-awesome-world.md) - [Child-Friendly Web Browsers](https://www.trendhunter.com/trends/ursor.md)