# Archaic Web Browser Fines Australian Retailer Kogan Implements the First Internet Explorer 7 Tax By Michael Hines | Published 2012-06-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/internet-explorer-7-tax References: [dvice](http://dvice.com/archives/2012/06/this-online-sto.php) & [kogan](http://www.kogan.com/au/blog/new-internet-explorer-7-tax/) Web developers around the world are beside themselves with the announcement of Kogan's Internet Explorer 7 tax. Kogan, an online electronics retailer in Australia, was fed up at having to spend time and money attempting to make their pages render correctly on [Microsoft's](https://www.trendhunter.com/trends/microsoft-edge) old browser. In an attempt to dissuade people from using the browser, Kogan is now levying a 6.8 percent tax on all purchases made on IE 7. The 6.8 percent tax is symbolic, as it corresponds to how long Internet Explorer 7 has been out. (Each 0.1 percent is equivalent to a month's time.) The tax is sure to upset some older folks who aren't web-savvy, but Kogan has put in helpful instructions for how users can update their version of Internet Explorer. The web development community seems overjoyed by the Internet Explorer 7 tax, which means that more online retailers in the future may adopt a similar strategy. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 6% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Obsolete Technology Taxes:** Online retailers and service providers will implement obsolete technology taxes to create an incentive for consumers to upgrade to newer technology. - **Web Compatibility Services:** There will be a growing demand for web development services that ensure complete compatibility across all platforms and browsers. - **Browsers Consolidation:** Multiple browsers may consolidate as consumers and service providers move away from less compatible options. ### Who This Affects Most - **Ecommerce:** Ecommerce websites will adopt obsolete technology taxes to ensure compatibility with modern browsers. - **Web Development:** Web development companies will need to ensure compatibility across all platforms and browsers to remain competitive in the industry. - **Browser Development:** Browser developers will need to ensure full compatibility with web standards to avoid losing market share to more compatible browsers. ## Related on Trend Hunter - [Customizable Internet Browsers](https://www.trendhunter.com/trends/arc-internet.md) - [Value-Boosting Browser Extensions](https://www.trendhunter.com/trends/itv-kerching.md) - [Intuitive Multitasking Browsers](https://www.trendhunter.com/trends/vivaldi-78.md) - [Operations-Centric Digital Browsers](https://www.trendhunter.com/trends/arc-browser.md) - [Tax-Themed Retailer Promotions](https://www.trendhunter.com/trends/7eleven-tax-day-promotion.md) - [AI Browser Extensions](https://www.trendhunter.com/trends/little-birdie.md) - [Money-Saving Shopping Extensions](https://www.trendhunter.com/trends/karma.md) - [Emoji-Inspired Customizable Web Browsers](https://www.trendhunter.com/trends/customizable-web-browser.md) - [Browser Security Enhancements](https://www.trendhunter.com/trends/microsoft-edge.md)