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# Wireless Internet Ad Blocker
The AdTrap Internet Ad Blocker Helps De-clutter While You Browse

By Michael Hemsworth | Published 2012-11-14 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/internet-ad-blocker
References: [gizmag](http://www.gizmag.com/adtrap-blocks-internet-advertising/24973/) & [getadtrap](http://www.getadtrap.com)

The world is full of advertisements and the online world is certainly no exception, which is why the AdTrap Internet ad blocker is helping to de-clutter your online experience. The AdTrap is a small, low-energy device that you hook up to your [wireless router](https://www.trendhunter.com/trends/indoor-router) to aid in [eliminating advertisements from view](https://www.trendhunter.com/trends/intentional-blocks) on your laptop, PC or tablet.

Powered by an internal CPU that totes 128MB of RAM and 256MB of flash storage, the AdTrap can be upgraded for faster processing via the SD memory card slot. In addition, the AdTrap has 2 ethernet ports, 1 USB port and a serial port to make connections a snap. The device totes an [open-source firmware](https://www.trendhunter.com/trends/digital-clutter) so that users can modify the configurations to their preference. However, this step isn't necessary and the AdTrap will work perfectly for the novice computer user straight out-of-the-box.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 5% | Activity: 26% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Ad Blocker Technology:** Developing new and innovative ad blocker technology will help people de-clutter their online browsing experience even further.
- **Open-source Firmware:** More companies adopting an open-source firmware model with their technology could lead to greater customization options and user satisfaction.
- **Wireless Router Add-ons:** Developing and marketing wireless router add-ons like the AdTrap could attract a niche market concerned with privacy and reducing online distractions.

### Who This Affects Most

- **Technology:** Companies in the technology industry could benefit by developing more efficient ad blocker devices and software.
- **Internet Service Providers:** Internet service providers could sell ad blocker add-ons as a value-added service to attract and retain customers.
- **Advertising:** Companies in the advertising industry will need to find new, less intrusive ways to advertise as ad blocking technology becomes more commonplace.

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