# Women's Day Lifestyle Collections The Roots x Emma Knight Range Supports Mentorship By Jana Pijak | Published 2021-03-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/international-womens-day-line References: [newswire](https://www.newswire.ca/news-releases/roots-celebrates-female-strength-and-empowerment-with-launch-of-limited-edition-international-women-s-day-collaboration-collection-825494596.html) Roots' new [limited edition](https://www.trendhunter.com/trends/femininity-in-bloom) [International Women's Day collection](https://www.trendhunter.com/trends/womencentric-celebrations) is a collaboration with entrepreneur and acclaimed author Emma Knight. The Roots x Emma Knight range consists of an organic cotton tote, a made-in-Canada t-shirt and a leather wristlet featuring the author's original text. With each sale made, Roots will donate a portion of proceeds to [Girls E-Mentorship organization](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) ("GEM") -- "a program developed for girls by girls, to help overcome barriers in the transition to adulthood." "In a year when women's participation in the workforce has slid back significantly, it is important to remember that lasting change takes intergenerational effort. GEM supports this effort by building bridges across generations and reducing barriers to opportunity through mentorship. I am excited to partner with them on this project and as a mentor," said Emma Knight about the collection that supports this year's International Women's Day #ChooseToChallenge theme. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 80% | Activity: 90% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Collections:** Collaborating with influencers or brands can increase social impact while promoting brand awareness and sales. - **Socially Conscious Purchases:** Consumers are increasingly interested in supporting products that give back to social causes and support marginalized communities. - **Cross-generational Mentorship Programs:** Mentorship programs that bridge generational gaps and support marginalized communities can have a lasting impact on both mentor and mentee. ### Sectors Adopting This - **Fashion:** Incorporating socially conscious elements into fashion collections can promote brand awareness and improve sales while also supporting important social causes. - **Non-profit:** Collaborating with popular brands or influencers can help non-profits gain more exposure and funding for their programs. - **Education:** Cross-generational mentorship programs can help support marginalized communities in education and reduce barriers to opportunity for young people. ## Related on Trend Hunter - [Empowering Female Apparel Initiatives](https://www.trendhunter.com/trends/empowering-female-apparel-initiatives.md) - [Collaboraive Women-Empowering Initiatives](https://www.trendhunter.com/trends/canadian-womens-foundations.md) - [Women's Day-Inspired Handbag Collections](https://www.trendhunter.com/trends/hie.md) - [Branded Women's Empowerment Ads](https://www.trendhunter.com/trends/branded-womens-empowerment.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Celebrational Branded Women's Initiatives](https://www.trendhunter.com/trends/truand-truand-continues.md) - [Uplifting Team-Backed Collections](https://www.trendhunter.com/trends/miami-heat.md) - [Female Empowering Phone Cases](https://www.trendhunter.com/trends/her-impact-matters.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md)