# Vegetable Vitality Ads The International Vegetarian Union Advertising Campaign By Marissa Liu | Published 2009-11-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/international-vegetarian-union-ads References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/ivu) & [ivu.org](http://www.ivu.org/) You are what you eat--or so the saying goes. These [International Vegetarian Union](https://www.trendhunter.com/trends/apple-butter-coffee-cake-creamer) ads take this idea literally by using vegetables to recreate a man and woman’s internal organs. The ads were created by JWT Kuwait and feature the tag line, “Vegetables are all your body needs.” The vegetarian-friendly International Vegetarian Union ads show the anatomy model of a woman to be made-up of cauliflower, leek, tomato, eggplant, zucchini, ginger and a pear (which I’m pretty sure isn’t a vegetable). The anatomy model of a man features a few of the same vegetables plus an apple, carrots and celery. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 18% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Vegetarian Advertising:** Opportunity for businesses to create innovative and impactful campaigns that promote vegetarianism and plant-based diets. - **Organic Food Movement:** Increasing demand for organic and natural food products presents opportunities for businesses to disrupt traditional agriculture and offer sustainable alternatives. - **Health Conscious Consumers:** Growing awareness about the impact of diet on health and well-being opens up opportunities for businesses to develop and market products that cater to health-conscious consumers. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunities in creating unique and visually striking advertisements that promote vegetarianism and healthy eating. - **Food and Beverage:** Opportunities to disrupt the traditional food industry by offering organic and plant-based alternatives to meet the demand of health-conscious consumers. - **Health and Wellness:** Opportunity for businesses to develop innovative health and wellness products and services that cater to the growing population of health-conscious individuals. ## Related on Trend Hunter - [Vegetable-Themed Playful Personality Quizzes](https://www.trendhunter.com/trends/what-vegetable-are-you.md) - [Vegetable Power-Up Campaigns](https://www.trendhunter.com/trends/modtheveg.md) - [Fresh Produce-Focused Campaigns](https://www.trendhunter.com/trends/fresh-european-produce.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Playful Tomato Athletes](https://www.trendhunter.com/trends/national-games-campaign.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Women's Multivitamin Campaigns](https://www.trendhunter.com/trends/plantpowered-for-the-people.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md)