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# Daunting Global Dictators
The Intimidating International Society of Human Rights Ads

By Amelia Roblin | Published 2010-11-29 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/international-society-of-human-rights-ads
References: [adsoftheworld](http://adsoftheworld.com/media/print/international_society_for_human_rights_scared_leaders_kim) & [ishr.org](http://www.ishr.org/)

These hilarious [International Society of Human Rights](https://www.trendhunter.com/trends/endangered-species-series) ads present the North Korean leader Kim Jong-Il and other leaders being horrified by a computer mouse.

Also featuring a frightened Robert Mugabe and Muammar Gaddafi, these International Society of Human Rights ads by [Ogilvy Germany](https://www.trendhunter.com/trends/hiders-keepers) demonstrate the powerful source that [oppressed citizens](https://www.trendhunter.com/trends/operation-retweet) can turn to when their governments don't act in their best interest: the Internet.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 59% | Activity: 60% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Why This Trend Is Growing

- **Human Rights Advertising:** The creative and humorous approach of the International Society of Human Rights ads is disrupting the traditional somber and serious approach of human rights advertising.
- **Internet as a Source of Opposition:** The ads show how the internet can be a powerful source of opposition against oppressive regimes, disrupting traditional methods of opposition and resistance.
- **Satire as a Form of Activism:** The satire used in the ads demonstrates the power of humor as a form of activism, disrupting the traditional serious and solemn tone of activism and protest.

### Industries Being Reshaped

- **Advertising:** The International Society of Human Rights ads showcase the potential of creative and humorous advertising in highlighting important global issues and sparking social change.
- **Human Rights Advocacy:** The ads demonstrate the power and importance of human rights advocacy, disrupting the traditional view of advocacy as a serious and solemn endeavor.
- **Internet Activism:** The ads demonstrate the potential of the internet as a platform for activism and opposition, disrupting traditional methods of opposition and resistance to oppressive regimes.

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