# Immersive Margarita Tastings Patron Celebrates International Margarita Day with Historic Serves By Laura McQuarrie | Published 2022-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/international-margarita-day References: [campaignlive](https://www.campaignlive.co.uk/article/patron-pop-up-serves-historic-margaritas/1740373)  International Margarita Day is being celebrated by tequila brand [Patron](https://www.trendhunter.com/trends/hacienda-patron) with a pop-up that looks back on the origins of the popular cocktail. The limited-time tasting experience takes place in the [Museo de Margarita exhibition](https://www.trendhunter.com/trends/tequila-don-julio-launches) at NoHo studios in London, and it gives adults the chance to perfect the art of making their own Patron margaritas in a masterclass. The exhibition explores drinks like a 1920s margarita recreated by Giulia Cuccurullo from [Artesian Bar](https://www.trendhunter.com/trends/formosa-springs), as well as a sweet take on the 1930s-1940s margarita daisy, brought to life by Patron's Perfectionists 2021 UK winner Kat Stanley from Uno Mas. The pop-up event also shares a taste of past, present and future, with serves like the futuristic blood orange and mint mirror margarita by Deano Moncrieffe from Hacha. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 62% | Activity: 83% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Immersive Tasting Experiences:** The rise in demand for unique and interactive experiences presents opportunities for companies to create immersive tasting events that engage customers and provide a memorable brand experience. - **Historical Reinterpretations:** Exploring and showcasing historical cocktails with a modern twist enables companies to offer a unique product and position themselves as innovators within the industry. - **Futuristic Cocktails:** Incorporating modern technologies and unique flavors into cocktails provides an opportunity for companies to offer new and exciting products that align with the evolving tastes of consumers. ### Industries Being Reshaped - **Beverage:** Beverage companies can leverage immersive tastings that showcase historical cocktails and futuristic flavors to engage consumers and drive brand loyalty. - **Hospitality:** The hospitality industry can use immersive tastings as a way to differentiate their offerings and provide customers with an unforgettable and unique experience. - **Event Planning:** Event planners can utilize immersive tasting experiences as a way to create unique and memorable events that align with their clients' brand messaging and goals. ## Related on Trend Hunter - [Ultra-Premium Tequila Experiences](https://www.trendhunter.com/trends/hacienda-patron.md) - [AI-Powered Artful Cocktails](https://www.trendhunter.com/trends/magarita-generator.md) - [Mexican Holiday Tequila Pop-Ups](https://www.trendhunter.com/trends/1800-taste-tiendita.md) - [Margarita Flavor-Inspired Competitions](https://www.trendhunter.com/trends/taco-cabanas.md) - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md) - [Margarita-Celebrating Snapback Hats](https://www.trendhunter.com/trends/margarita-merch.md) - [Metaverse Cocktail Pop-Ups](https://www.trendhunter.com/trends/cocktail-pop-ups.md) - [Celebratory Cocktail Pop-Ups](https://www.trendhunter.com/trends/lime-of-credit.md) - [Interactive Margarita Events](https://www.trendhunter.com/trends/rings-of-fire.md)