# Virtual Reality Coffee Tours This Nescafe 360-Degree Video Showcases International Coffee Growers By Charlotte Joyce Kidd | Published 2015-09-29 | World Source: Trend Hunter, https://www.trendhunter.com/trends/international-coffee References: [360.nescafe](http://360.nescafe.com/) & [play.google](https://play.google.com/store/apps/details?id=com.defocus.sameh.nescafe) Just in time for International Coffee Day, this virtual reality video by [Nescafe](https://www.trendhunter.com/trends/nescaf-gold-blend) takes viewers deep into the world of an international coffee plantation. Using the [Nescafe 360 app](https://www.trendhunter.com/trends/wheres-the-beans), curious coffee lovers can journey into the heart of a lush, scenic Brazilian farm, where they will gain first-hand insight into the art of growing coffee cherries. With the use of interactive VR technology, the viewer feels as if they are really on location in South America. Viewers will also learn about how Nescafe is helping to [support international coffee growers](https://www.trendhunter.com/trends/nespresso-and-change-please). Nescafe has a team of 250 coffee agronomists -- experts in growing coffee -- who offer sustainability and farming education to international coffee farmers in over 10 countries. In 2014 alone, Nescafe trained 134,000 farmers in how to effectively protect the environment while growing exquisite coffee! ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 17% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Virtual Reality Coffee Tours:** Opportunity for coffee companies to offer virtual reality tours to customers, providing an immersive educational experience and strengthening brand loyalty. - **Interactive VR Technology for Agriculture Education:** Opportunity to apply interactive VR technology to agriculture education, providing hands-on learning experiences for students and farmers alike. - **Virtual Reality Marketing for Sustainability Efforts:** Opportunity to use virtual reality technology as a marketing tool to showcase sustainability efforts in various industries. ### Who This Affects Most - **Coffee Industry:** Coffee companies can utilize virtual reality to showcase their sustainability efforts and differentiate themselves from competitors. - **Agriculture Education:** Agricultural schools can incorporate interactive VR technology into their curriculum to provide students with experiential learning opportunities. - **Marketing and Advertising:** Marketing agencies can incorporate virtual reality into their campaigns to create immersive experiences that help showcase their clients' sustainability initiatives. ## Related on Trend Hunter - [Seasonal AR Coffee Packaging](https://www.trendhunter.com/trends/nescaf-gold-blend.md) - [Coffee-Themed Soccer Games](https://www.trendhunter.com/trends/lavazza-arena.md) - [Regenerative Agriculture Coffees](https://www.trendhunter.com/trends/illy-caff-arabica-selection-brazil-cerrado-mineiro.md) - [Coffee Ink Flipbooks](https://www.trendhunter.com/trends/limited-edition-flipbook.md) - [Enchanting Phygital Sensory Experiences](https://www.trendhunter.com/trends/gifts-of-the-forest.md) - [Regional Brazilian Coffee Capsules](https://www.trendhunter.com/trends/nespresso-origins-organic-brazil.md) - [Around-the-World Coffee Boxes](https://www.trendhunter.com/trends/aroundtheworld-coffee.md) - [Honey-Sweetened Canned Coffees](https://www.trendhunter.com/trends/nespresso-master-origins-colombia.md) - [Coffee Shop Video Calls](https://www.trendhunter.com/trends/coffee-video-calls.md)