# Immersive Rugby Apps The O2 Matchday App Captures the Action of the International at Twickenham By Laura McQuarrie | Published 2013-11-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/international-at-twickenham References: [news.o2](http://news.o2.co.uk/2013/03/15/o2-matchday-app/) & [itunes.apple](https://itunes.apple.com/gb/app/o2-matchday/id594954715) There is a lot of excitement surrounding the upcoming International at Twickenham on November 9th. It’s a rugby match between [England](https://www.trendhunter.com/trends/wearable-report) vs. [Argentina](https://www.trendhunter.com/trends/betby-x-battle-fc) at the Millennium Stadium and the first time England is going for a Grand Slam since 2003. No matter which team you’re rooting for, you will not want to miss a moment of the incredible action. To totally immerse fans in the game, O2 created the ‘O2 Matchday App,’ which provides a ton of incredible features like a live feed from the referee’s mic right to your device, up to 10 in-game replays and a live video stream of Stuart Lancaster’s post-match press conference. The app is free for [Apple](https://www.trendhunter.com/trends/apple-sports), Android and Blackberry 10 mobile handsets. Whether you’re watching the match at home or at a pub, second to being able to play on the field, this is just about as close to the action as you’ll get. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 15% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Immersive Rugby Apps:** Creating immersive mobile apps that provide fans with live feeds, replays, and exclusive content during sports events. - **Live Streaming:** Developing live video streaming solutions to provide fans with real-time access to sports events and post-match press conferences. - **Enhanced Fan Engagement:** Leveraging technology to enhance fan engagement and bring them closer to the action during sports events. ### Where This Applies - **Mobile App Development:** Developing innovative mobile apps that offer immersive experiences and exclusive content for sports fans. - **Sports Streaming:** Providing live video streaming solutions for sports events to enhance fan experience. - **Sports Entertainment:** Leveraging technology to create interactive experiences and engage fans in the sports industry. ## Related on Trend Hunter - [Car Race-Focused Mobile Apps](https://www.trendhunter.com/trends/formula-1-fans.md) - [Immersive Sports Streaming Apps](https://www.trendhunter.com/trends/sports-streaming-apps.md) - [Immersive Sports Fan Platforms](https://www.trendhunter.com/trends/sports-fan-communities.md) - [Score-Tracking Esports Applications](https://www.trendhunter.com/trends/esports-world-cup-2.md) - [Immersive Soccer Fan Platforms](https://www.trendhunter.com/trends/virtual-platform.md) - [Wearable Rugby Reports](https://www.trendhunter.com/trends/wearable-report.md) - [Sports Event Virtual-Reality Apps](https://www.trendhunter.com/trends/xtadium.md) - [Betting-Ready Sports Apps](https://www.trendhunter.com/trends/apple-sports.md) - [Accessibility-Focused Digital Ticketing Platforms](https://www.trendhunter.com/trends/digital-ticketing-platform.md)