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# International Military Competitions
The 'International Army Games' are Russia's Answer to Rio 2016

By Joey Haar | Published 2016-08-06 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/international-army-games
References: [wired](http://www.wired.com/2016/08/stare-tank-barrel-russias-friendly-war-games/) & [eng.armygames2016.mil.ru](http://eng.armygames2016.mil.ru/)

Amid scandal concerning the Russian athletes attending the 2016 Rio Olympic Games, the Russian Federation has decided to host its own international games, the '[International Army Games](https://www.trendhunter.com/trends/valorant-international-league).' Taking the idea of war games to its most literal extreme, the Games are a series of [war-related competitions](https://www.trendhunter.com/trends/the-art-of-competition) involving some of the most powerful militaries in the world.

Competitors in the International Army Games include the host nation, Russia, as well as China, Iran, India, Egypt, Greece and others. The event also hosts observer nations including Israel, Germany and Saudi Arabia, presumably to ensure that something as high-powered as a war competition doesn't get out of hand.

With a webcast of the events, the International Army Games are far from a secretive military operation, demonstrating the marketability and potential consumer interest in war machines.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 68% | Activity: 68% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional)

## Key Themes

### What's Driving This Trend

- **War Games:** There is a growing trend of hosting international war-related competitions, providing opportunities for disruptive innovation in military technologies and tactics.
- **Webcasted Events:** The popularity of webcasting war-related competitions highlights the potential for disruptive innovation in online streaming platforms and immersive viewing experiences.
- **Marketability of War Machines:** The consumer interest in war machines seen in the International Army Games presents opportunities for disruptive innovation in military product design and marketing strategies.

### Who This Affects Most

- **Defense & Military:** The International Army Games indicate a need for disruptive innovation in defense and military industries, including advancements in weaponry, equipment, and training techniques.
- **Sports Broadcasting:** The webcasted events of the International Army Games suggest disruptive innovation opportunities in sports broadcasting, such as virtual reality coverage and interactive fan engagement.
- **Automation & Robotics:** The marketability of war machines in the International Army Games drives the need for disruptive innovation in automation and robotics industries, including autonomous vehicles and unmanned systems.

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