# Diverse Mobile Demographics The Atlantic's Interactive Smartphone Map Charts Cellphone Stats By Omar Yusuf | Published 2011-09-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/internactive-smartphone-map1 References: [gizmodo](http://gizmodo.com/5842448/the-united-states-of-smartphones) & [theatlantic](http://www.theatlantic.com/technology/archive/2011/09/our-smartphones-ourselves-an-interactive-map-of-the-new-demographics/245368/) The Interactive Smartphone Map -- developed by The Atlantic magazine with data from the [U.S. Census](https://www.trendhunter.com/trends/Kyoto-Fusioneering) -- lets you test out the generalizations about device owners you've always maintained. Are iPhone owners really the affluent Valley girls you assumed? Do all basement-bound nerds buy Androids? Much to the delight of marketing agencies and advertisers, the project lets you overlay demographic details onto a map of the United States whose colors are based on device popularity. As you navigate the mini-game, some very intriguing information begins to emerge. For example, [BlackBerry](https://www.trendhunter.com/trends/beepberry) users are considerably younger and live in less urban places than you'd imagine -- according to the Interactive Smartphone Map, they're all in Wisconsin. As a young, Android-owning, city-dwelling minority member, the map suggests that Arizona and Georgia are the places where my kinfolk congregate. I'll let my [Motorola](https://www.trendhunter.com/trends/playful-phone-experimentation) Blur map out the trip! ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 22% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Mobile Demographic Mapping:** The trend of using mobile demographic data for customization and targeting. - **Consumer Segmentation by Smartphone Ownership:** The trend of dividing customers into segments based on their smartphone brand and demographic information. - **Location-based Targeting:** The trend of using location data to target advertising and promotions to consumers based on their geographic location. ### Who This Affects Most - **Market Research:** Market research firms can use this tool to provide clients with more detailed and precise targeting of consumers. - **Mobile Advertising:** The mobile advertising industry can leverage this trend to create personalized and location-specific advertising campaigns for different smartphone users. - **Smartphone Manufacturing:** Smartphone manufacturers can tailor product offerings and marketing strategies based on the trends and data provided by this tool. ## Related on Trend Hunter - [Informational Real Estate Apps](https://www.trendhunter.com/trends/the-oyssey-app.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Teen-Targeted Smartphone Models](https://www.trendhunter.com/trends/hmd-x1.md) - [Mindful Communication Smartphones](https://www.trendhunter.com/trends/clicks-communicator.md) - [Accessibility-Focused Navigation Apps](https://www.trendhunter.com/trends/atlas-apps.md) - [Android-Compatible Esports Apps](https://www.trendhunter.com/trends/one-esports-2.md) - [Low-Tech Smartphone Interface Apps](https://www.trendhunter.com/trends/blank-spaces-app.md) - [Logistics-Tracking GPS Apps](https://www.trendhunter.com/trends/logistics-tracking-gps-app.md) - [Map Discovery Platforms](https://www.trendhunter.com/trends/allinmap.md)