# Fasting-Focused Nutrition Bars SlimFast Intermittent Fasting Bars Support the Lifestyle By Michael Hemsworth | Published 2022-09-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/intermittent-fasting-bars References: [foodbev](https://www.foodbev.com/news/slimfast-announces-first-nationally-distributed-product-line-at-walmart/) & [slimfast](https://slimfast.com)  The [SlimFast](https://www.trendhunter.com/trends/oomph-for-your-boomph) Intermittent Fasting bars are a new offering arriving as part of the brand's new product line on a national basis in the US at [Walmart](https://www.trendhunter.com/trends/pure-protein-bars) locations. The bars are formulated with the intermittent fasting lifestyle in mind to support those looking to restrict their intake of foods during certain hours and enjoy nutrient-dense options the rest of the time. Each bar features 15-grams of protein and 10-grams of fiber, and come in boxes of five for $9.99. Registered Dietitian and SlimFast Consultant Maryann Walsh spoke on the new SlimFast Intermittent Fasting bars and the additional products saying, "These new offerings from SlimFast bring consumers easy-to-use, delicious options that support them during their eating and fasting zones, so they can successfully achieve their milestones and feel confident they have the tools to properly practice intermittent fasting.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 37% | Activity: 76% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Intermittent Fasting:** Nutrition bars designed to support the intermittent fasting lifestyle present opportunities to innovate in the health and wellness industry. - **High-protein Snacks:** The trend towards high-protein snacks for on-the-go nutrition creates opportunities for snack food companies to incorporate fasting-friendly options. - **Portable Nutrition:** The demand for convenient and nutritious foods creates opportunities for companies to develop more portable fasting-focused snacks. ### Sectors Adopting This - **Health and Wellness:** Fasting-focused nutrition bars align with the growing trend towards health and wellness, presenting opportunities to capitalize on the health-conscious consumer market. - **Snack Foods:** The popularity of intermittent fasting creates opportunities for snack food companies to introduce new and innovative products that cater to fasting and non-fasting consumers alike. - **Fitness and Weight Loss:** SlimFast's new intermittent fasting bars target consumers interested in fitness and weight loss, creating opportunities for companies to develop new products that cater to this market. ## Related on Trend Hunter - [Intermittent Fasting Drink Mixes](https://www.trendhunter.com/trends/fasting-today.md) - [Supported Fasting Kits](https://www.trendhunter.com/trends/fasting-support.md) - [Nutrient-Dense Protein Snacks](https://www.trendhunter.com/trends/greens-first-protein-bars.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [Low-Sugar High-Protein Bars](https://www.trendhunter.com/trends/lowsugar-highprotein-bars.md) - [Weight Wellness Nutrition Supplements](https://www.trendhunter.com/trends/hims-hers-nutrition-supplements.md) - [Sweet Treat Protein Bars](https://www.trendhunter.com/trends/pure-protein-bars.md) - [Satisfying Protein Snack Products](https://www.trendhunter.com/trends/fulfil-nutrition.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/1440-foods.md)