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# Interchangeable Logo Sneaker Designs
New Balance's New 997 Pack Has Interchangeable N Accents

By Amy Duong | Published 2019-03-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/interchangable-n
References: [highsnobiety](https://www.highsnobiety.com/p/new-balance-997-interchangeable-logos-release-date-price/) & [thepremierstore](https://thepremierstore.com/products/997-12)

New Balance highlights one of its most iconic sneaker silhouettes, the 997 by incorporating an interchangeable N accent as the branding detail on the sides. The structure is the same low-cut design made up of a blend of suede and mesh paneling construction. It is done up in a light gray colorway, which allows the interchanging branding accent to stand out in contrast to the muted base as a pop of color.

There are also additional branding details found at the insoles, the heel, and the tongue tab. To round out the entire silhouette, the sneakers incorporate the signature [ENCAP](https://www.trendhunter.com/trends/celestial-blue) midsole technology to provide support and sturdiness with an EVA foam midsole for cushioned elements. The new pack is now available for purchase at retail locations such as Premier.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 63% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Interchangeable Logo Sneakers:** Opportunity for brands to create customizable and personalized footwear experiences.
- **Blend of Suede and Mesh Paneling:** Potential for innovative fabric combinations in the fashion and footwear industries.
- **ENCAP Midsole Technology:** Advancements in footwear technology allowing for superior comfort and support.

### Where This Applies

- **Fashion and Footwear:** Opportunity for fashion brands to incorporate customization and personalization into their products.
- **Textile Manufacturing:** Demand for innovative fabric combinations in the fashion and footwear industries.
- **Footwear Technology:** Opportunity for companies to develop and improve on advanced cushioning and support technologies.

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