# Gross Campaign Catalysts Interbest Outdoor Billboards Give You Good Reasons to Advertise By Luisa Amanda Gomes | Published 2010-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interbest-outdoor References: [advertlover](http://advertlover.com/node/6195) & [adsoftheworld](http://adsoftheworld.com/media/outdoor/interbest_outdoor_nose) The [Interbest Outdoor billboards](https://www.trendhunter.com/trends/beige-billboards) created by advertising agency Y&R Not Just Film represent a most brilliant method to get advertisers to create new ads. The ads from Interbest Outdoor use [blatant scare tactics](https://www.trendhunter.com/trends/mwcurated) to get their message across. With [unattractive pictures of underwear models](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it) and a gruesome close-up of a nose picker, the slogan reads, “The sooner you advertise here the better. Interbest Outdoor.” If this series of ads doesn’t pique the interest of advertisers, then I don’t want to imagine what Interbest Outdoor will display next. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Scare-tactic Advertising:** Scare tactics in advertising can be an effective way to grab attention and engage audiences, opening up opportunities for advertisers to create disruptive campaigns that stand out. - **Unconventional Message Delivery:** Unattractive or shocking imagery in ads can be used as a unique approach to deliver messages and drive advertisement engagement, encouraging advertisers to explore disruptive methods of communication. - **Emotional Triggering:** Using emotions like fear or disgust in advertising can evoke strong reactions from audiences, presenting opportunities for advertisers to create disruptive campaigns that tap into these powerful emotional triggers. ### Where This Applies - **Advertising:** The advertising industry can explore scare tactics and unconventional message delivery methods to disrupt traditional advertising approaches and capture audience attention. - **Outdoor Advertising:** The outdoor advertising industry can harness unconventional visual messaging techniques like those used by Interbest Outdoor to disrupt the market and create memorable ad experiences. - **Creative Agencies:** Creative agencies can adopt the use of scare tactics and emotional triggering in their campaigns to disrupt traditional advertising strategies and generate impactful results for their clients. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md)