# Snaking Paste Packaging Interapothek Toothpaste Branding Mimics its Meandering Squeezed Contents By Amelia Roblin | Published 2013-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/interapothek-toothpaste-packaging References: [lovelypackage](http://lovelypackage.com/interapothek-toothpaste/) & [eduardodelfraile](http://www.eduardodelfraile.com/works.php) It's generally avoided for economical purposes in everyday life, but the making of a serpentine swirl of paste or creme is certainly a recognizable scene. Interapothek Toothpaste packaging embodies that familiar form in the molding of its [toothbrushes](https://www.trendhunter.com/trends/mysweetsmile) and in the graphics on its boxes and tubes, establishing a playful and a memorable image. Designer Eduardo del Fraile aimed to dress up the often clinical aesthetic of pharmacy-brand [oral health products](https://www.trendhunter.com/trends/purple-serum). His solution was to bring the toiletries to life with these lighthearted snaking images down the sides of the cartons. Even the handle of the toothbrush was treated to a sculptural form, giving it improved graspability and helping it to stand out. Interapothek Toothpaste packaging is infused with neon color to further emphasize this line of items and highlight the importance of pearly-white hygiene. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Sculptural Packaging Design:** There is an opportunity to create toothpaste packaging that incorporates sculptural forms and playful brand imaging to stand out in the crowded oral health space. - **Color-infused Branding:** Brands can leverage vibrant colors in their packaging design to add personality to their products and make them more appealing to consumers. - **Functional Toothbrush Form:** Innovation opportunities exist for the creation of toothbrush handles with sculptural forms that improve grip and make the product more comfortable to use. ### Industries Being Reshaped - **Oral Health:** The oral health industry can explore new packaging and product design opportunities that showcase personality while highlighting the importance of dental hygiene. - **Packaging:** Packaging companies can leverage innovative design techniques and materials to create unique and memorable packaging for oral health products. - **Personal Care:** The personal care industry as a whole can incorporate playful and memorable branding into their products and packaging, expanding beyond clinical functionality to add personality. ## Related on Trend Hunter - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Poetic Toothpaste Sets](https://www.trendhunter.com/trends/toothpaste-set.md) - [Millennial-Targeted Toothpaste](https://www.trendhunter.com/trends/sensodyne-nourish.md) - [Recyclable Toothpaste Pouches](https://www.trendhunter.com/trends/toothpaste-pouch.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md) - [Sustainable Reusable Toothpaste Containers](https://www.trendhunter.com/trends/mimo.md) - [Biscuit Spread Toothpastes](https://www.trendhunter.com/trends/biscuit-spread-toothpaste.md) - [Wasabi-Flavored Toothpastes](https://www.trendhunter.com/trends/wasabi-flavored-toothpaste.md)