The digitalization of the new Pull & Bear store in Plaza de Lugo, A Coruña allow consumers to interact with the brand and offers them an emotional experience before, during and after the purchase. There is a Collective Catalogue where consumers can check recommended looks and all the items from the brand's catalogue as well as attain availability info and share their finds on Facebook. This new technology has been instated in hopes of generating increased sales opportunities through cross and upselling.
On top of that, there is an interactive store window projection that identifies and follows the movement of the pedestrians. Passersby have the opportunity to become the “players” of the collection videos.