# AR Yogurt Packaging Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween By Laura McQuarrie | Published 2023-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-yogurt-packaging References: [adweek](https://www.adweek.com/brand-marketing/chobani-flip-halloween-yogurt/)  This Halloween, [Chobani](https://www.trendhunter.com/trends/special-edition-halloween-packaging) is inviting customers into a spooky experience with interactive yogurt packaging powered by augmented reality. On packs of Almond Coco Loco, Key Lime Crumble and S'more Smores yogurts from the brand, fans will find a [scannable QR code](https://www.trendhunter.com/trends/love-corn) that leads to an immersive trick-or-treat experience. These beloved yogurt flavors also stand out from the usual year-round offerings with fun seasonal motifs in the shape of witches, black cats and skeletons. Augmented reality packaging has revolutionized the way customers interact with everyday products, adding a layer of immersion that engages and captivates consumers. By merging the physical and digital worlds, [AR](https://www.trendhunter.com/trends/moli-fernyx) packaging not only enhances the consumer experience but also forges deeper connections between individuals and the brands they love, creating a more memorable and interactive shopping journey. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 67% | Activity: 81% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Packaging:** Augmented reality packaging has revolutionized the way customers interact with everyday products, adding a layer of immersion that engages and captivates consumers. - **Immersive Experiences:** AR packaging not only enhances the consumer experience but also forges deeper connections between individuals and the brands they love, creating a more memorable and interactive shopping journey. - **Seasonal Packaging:** These beloved yogurt flavors also stand out from the usual year-round offerings with fun seasonal motifs in the shape of witches, black cats and skeletons. ### Where This Applies - **Food Packaging:** AR packaging has the potential to disrupt the food packaging industry by adding a new level of interactivity and engagement for consumers. - **Consumer Goods:** Consumer goods companies can leverage AR packaging to create immersive experiences that build stronger connections with their customers. - **Retail:** AR packaging offers retailers an opportunity to differentiate their products and provide unique shopping experiences for consumers. ## Related on Trend Hunter - [Spooky AR Yogurt Packaging](https://www.trendhunter.com/trends/special-edition-halloween-packaging.md) - [Spooky Interactive Yogurt Packaging](https://www.trendhunter.com/trends/chobani-flip-greek-yogurt.md) - [Augmented Reality Milk Cartons](https://www.trendhunter.com/trends/emmi-milk-cartons.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [AR-Enabled Oat Drink Packaging](https://www.trendhunter.com/trends/alpro-and-appetite-creative.md) - [Kid-Focused Packaging Updates](https://www.trendhunter.com/trends/frubes-relaunch.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Motivational AR Packaging](https://www.trendhunter.com/trends/no-bs-motivator-experience.md) - [Connected Packaging Updates](https://www.trendhunter.com/trends/tetra-pak-3.md)