# Interactive Wonderbra Ad By Cool Hunter | Published 2006-02-25 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-wonderbra-ad References: [thecoolhunter.net](http://www.thecoolhunter.net/art/WONDERBRA-AD/) Just like Mad Magazine, the new [wonderbra ads are interactive](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood). Pull the string, and you can see the power of the wonderbra, as the bra enhances the cleavage in the ad. **Implications** - When people want to look their best, a lot of them try to pull off a [sexual look](https://www.trendhunter.com/trends/mwcurated). The influence of celebrity sex appeal has always affected how people dress and look when they're developing their own sense of style. Fashion brands often promote this look with [fashion spreads and shoots](https://www.trendhunter.com/trends/lover-set) with models in sensual poses. Sex sells and it's appealing to both genders. Brands that take this approach often profit since they're selling something that many desire. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Interactive Ads:** Disruptive innovation opportunity: Leveraging interactive technology to engage and captivate consumers in advertising campaigns. - **Celebrity Influence:** Disruptive innovation opportunity: Capitalizing on the power of celebrity sex appeal to inspire and shape consumer fashion choices. - **Sensual Fashion:** Disruptive innovation opportunity: Creating fashion brands that cater to the desire for sensual and provocative styles, appealing to both genders. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Transforming traditional advertising methods by integrating interactive elements to enhance consumer engagement and brand interaction. - **Fashion:** Disruptive innovation opportunity: Developing fashion industry strategies that leverage celebrity influence and embrace sensual fashion trends to attract and connect with consumers. - **Marketing:** Disruptive innovation opportunity: Incorporating sensual and provocative marketing techniques, inspired by celebrity sex appeal, to captivate and persuade target audiences effectively. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Empowering Bra-Branded Initiatives](https://www.trendhunter.com/trends/sharethewonder.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Hug-Activated Marketing Machines](https://www.trendhunter.com/trends/hug-to-unlock.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md)