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# Interactive Wishes
The Big Flake

By Elsa Blaine | Published 2008-04-06 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-wish-site-the-big-flake
References: [thebigflake](http://www.thebigflake.com)

According to The Big Flake, the site is "a collective visual peom created to show the links between all of us and our wishes."
Click on the hypnotic [falling snowflakes](https://www.trendhunter.com/trends/falling-treats) to view the [wishes of others around the world](https://www.trendhunter.com/trends/sync-dreams), or post your own wish and a new snowflake is created. The shape of your snowflake is determined by the letters in your wish.

**Implications** - Globalization and social media are connecting people across the world and organizations are capitalizing on this by offering [social media-like interactions](https://www.trendhunter.com/trends/custom-social-media) with their customer base. Experiences evocative of social media usage cater to the general population's need to relate with others and feel a sense of community.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What Makes This Trend Stand Out

- **Globalization:** Opportunity for businesses to connect with a global customer base and offer interactive experiences.
- **Social Media Interactions:** Creating experiences that mimic social media usage to cater to consumers' need for connection and community.
- **Community Building:** Providing platforms for users to share wishes and connect with others around the world.

### Sectors Adopting This

- **E-commerce:** Create interactive platforms for customers to engage with the brand and other users.
- **Technology:** Develop innovative applications that facilitate global connections and social interactions.
- **Entertainment:** Offer interactive experiences that create a sense of community and allow users to share and engage with content.

## Related on Trend Hunter

- [Social Wishlist Networks](https://www.trendhunter.com/trends/wishspace.md)
- [Wishlist-Spotlighting Billboards](https://www.trendhunter.com/trends/sephora-holiday-billboard.md)
- [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md)
- [Emotionally Engaging Holiday Advertisements](https://www.trendhunter.com/trends/the-power-of-wishes.md)
- [Digital Snowball Competitions](https://www.trendhunter.com/trends/lego-snow-throw.md)
- [Interactive Celebration Tools](https://www.trendhunter.com/trends/confetti-lab.md)
- [Digital Gift Registries](https://www.trendhunter.com/trends/gift-registries.md)
- [Personalized Greeting Creators](https://www.trendhunter.com/trends/moodwishes.md)
- [Digital Snowball Fights](https://www.trendhunter.com/trends/digital-snowball-fight.md)
