# Musical Wine Labels
Enosophia's Interactive Wine Labels Enhance the Drinking Experience

By Laura McQuarrie | Published 2022-04-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-wine-labels
References: [fabnews.live](https://fabnews.live/enosophia-wines-with-an-interactive-label-that-plays-music/)

![Musical Wine Labels](https://cdn.trendhunterstatic.com/thumbs/477/interactive-wine-labels.jpeg)

Enosophia, a brand that combines the Greek words "enos" for wine and "Sophia" for wisdom, uses interactive wine labels to help young adults experience a familiar product in a new way with the aid of digital technology. The first launches from the new wine brand include Grasevina TRS No. 5 and rosé Matarouge, both of which leverage augmented reality and share music that was purposefully composed to enhance the taste of wine, as well as content about the origin of the wine.

The clean and modern wine labels play with bold, colorful elements and minimalist schemes to catch the eyes of younger wine lovers and offer a refreshingly different experience. These wine bottles become part of the drinking experience thanks to the level of engagement they offer.