# Interactive Window Shopping Hi-tech Interactive Window Displays Will Change the Future of Retail By Matt Ho | Published 2011-01-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/interactive-window-display References: [gizmag](http://www.gizmag.com/3d-interactive-shop-window-displays-in-the-works/17617/) & [fraunhofer.de](http://www.fraunhofer.de/en/) The future of retail shops is here with the [interactive shop window display](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores). Interactive shop windows aren’t new with Ralph Lauren already having developed one; however, scientists in Fraunhofer Institute for Telcommunications are working on something more hi-tech. The display allows you to purchase and collect your items via [hand gestures](https://www.trendhunter.com/trends/loook-ai). It also memorizes what’s been purchased, [shopping trends](https://www.trendhunter.com/trends/vusiongroup-edgesense-ai) and much more. The interactive window display will give a whole meaning to window shopping. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Hi-tech Interactive Window Displays:** The development of hi-tech interactive window displays presents disruptive innovation opportunities for the retail industry by revolutionizing the window shopping experience. - **Hand Gesture Purchasing:** The introduction of hand gesture purchasing in interactive window displays opens up disruptive innovation opportunities for the retail industry by streamlining the purchasing process and offering a more immersive shopping experience. - **Memorization of Shopping Trends:** The ability of interactive window displays to memorize shopping trends provides disruptive innovation opportunities for the retail industry by personalizing customer experiences and enabling targeted marketing strategies. ### Where This Applies - **Retail:** The retail industry can leverage interactive window displays to create innovative and captivating shopping experiences that differentiate them from competitors and attract tech-savvy consumers. - **Technology:** The development of hi-tech interactive window displays requires advancements in technology, offering opportunities for technology companies to provide innovative solutions and gain a competitive edge in the market. - **Marketing:** Interactive window displays can revolutionize marketing strategies by providing valuable customer insights and enabling targeted advertising, presenting disruptive innovation opportunities for the marketing industry. ## Related on Trend Hunter - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md) - [Live Commerce Holiday Windows](https://www.trendhunter.com/trends/holiday-windows.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [Interactive Smart Retail Displays](https://www.trendhunter.com/trends/onq.md) - [Attention-Grabbing Retail Displays](https://www.trendhunter.com/trends/auo.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Spatial AI Shopping Technologies](https://www.trendhunter.com/trends/vusiongroup-edgesense-ai.md)